Our client is a leading educational institution committed to providing high-quality undergraduate qualifications to students. They are dedicated to fostering a supportive and dynamic learning environment that empowers students to achieve their academic and personal goals.
Job Purpose :
To manage the campus sales team and motivate the team to reach team and individual and campus appointment, application, and registration targets under the supervision of the Principal: Student Affairs.
Responsible for initiating and managing relationships with prospective students from target schools through every stage of the recruitment process (leads, appointments, applications, and registrations) and report on individual and team sales activities per set targets.
To achieve campus application targets and implement campus sales and marketing initiatives and plans aimed at attracting students to apply for undergraduate qualifications.
Position Focus :
- This includes but is not limited to the implementation of strategy for: Brand Positioning, the appointment of campus Student Advisors (SA) and campus Senior Student Advisors (SSA), School Targeting, School Presentations, Career fairs, Database collection and management, Callers and the conversion of booked appointments to arrivals, Reception protocols, Interviews and the conversion to applications and registrations.
- To work with management to ensure: SSA and SA’s are trained and ensure they are competent in all key performance areas, clear objectives and targets are set for SSA and SA’s and manage their performance using qualitative and quantitative measures, required marketing material is accurately and timeously forecasted.
- Reporting on key sales achievement vs. targets to the Campus Principal and Principal: Student Affairs on a weekly and monthly basis.
- Development and maintenance of relationships with target schools.
- Weekly meetings with SSA and SA’s are held to monitor their performance against all key indicators i.e., school presentations, career fairs, database collection and management, calling campaigns, interview bookings and arrivals, conversion of interviews to applications and applications to registrations.
- Sports and social activities are monitored to ensure that students participate in activities as per set norms and targets.
- SA team are guided and mentored to improve sales and closing skills.
- Custodianship of the CRM Information system and ensuring 100% use by the sales team.
- Growth of the campus as measured by sales achieved against set targets.
You will report directly to the Campus Principal and indirectly to the Principal: Student Affairs.
Key Responsibilities :
- Ensure all sales activity takes place in line with the brand and campus marketing plan.
- Develop a sales plan to meet the campus sales and marketing objectives.
- Achieve campus sales targets vis-à-vis student numbers, revenue per student and total turnover net of bursaries.
- Roll out the tactical sales plans consistent with your campus sales strategy. This includes all direct sales activity, approved social media and promotional activity.
- Build and maintain a dynamic group of SA’s and SSA, through supporting effective recruitment and selection and training processes.
- Ensure that SSA and SA’s are trained and coached with product knowledge and sales techniques.
- Proactively monitor and evaluate the performance of your SA’s and SSA to ensure that individual team member's targets are agreed upon and achieved.
- Ensure that the activities of the campus sales team comply with all relevant legislation, ethical standards and company policies.
- Foster a teamwork approach and a sense of partnership with the academic, operations and teams, aimed at optimising all opportunities to identify and exploit synergies and enhance sales-effectiveness.
Job Holder Requirements :
- Proven experience and successful track record in national sales management, in service-related industries (preference for someone with relevant private education sales experience).
- Minimum 3 years of sales and management experience.
- Relevant tertiary qualification.
- Able to conduct one-on-one student interviews and family interviews.
- Possess high direct selling skills competence.
- Demonstrate ability to understand financial, regulatory, legal and human resource issues and their impact on the sales function.
- Highly focused and able to lead and guide a team, lead by example and foster professionalism in the team through consistent and effective training.
- Capacity to judge the competency of the team and ability to initiate change.
- Ability to constantly self-challenge and challenge others in a constructive way.
- Able to analyse and act without compromising quality.
- Show integrity, tenacity, resilience, and adaptability in complex situations and fluid environments; can manage pressure and commit to and respect deadlines.
- Utilise excellent communication skills and demonstrates intercultural adaptability and sensitivity.
- Demonstrate proactive thinking skills and ability to make decisions.
- Use their time effectively and efficiently, set priorities and demonstrates time management skills.
- Proficient user of Microsoft Office suite.
Salary Range :
R27 000 – R35 000 + commission opportunities