Mid-Weight Graphic Designer

Job title : Mid-Weight Graphic Designer

Job Location : Western Cape, Cape Town

Deadline : April 19

Responsibilities

Reporting into the Marketing Executive, the mid-weight Graphic Designer's responsibilities include managing all graphic design tasks, refining projects and drafts, and generating creative ideas.

To be successful as a Graphic Designer, you should have extensive knowledge of graphic design, styles, and techniques. You should also have experience in implementing marketing campaigns.

Your graphic designs should promote the vision of the company through high-quality graphic content. Brand and marketing needs should be interpreted to drive sales/revenue and convey a certain message to our end consumers.

It will be expected that technical design skills are continually improving; and that you keep up to date and relevant with design applications and trends. You will also be required to have a good understanding of our competitors, the skincare industry, and be familiar with ever-changing best practices.

Responsibilities will include (but not be limited to):

1. The creation of original concepts and campaigns for monthly and ad-hoc briefs and presenting.
2. All marketing related design assets (BTL and ATL).
3. Always-on digital design assets for social media, performance marketing, content marketing, PR imagery, internal communications.
4. Ensuring that all work is delivered on time, is of the highest possible standard, and always adheres to brand guidelines.

The designer will need to ensure that the integrity of the brand is never compromised. The successful candidate will need to gain an understanding of the target market in order to understand how to communicate with our audiences visually within the structure of the brand identity and tone.

The designer will attend briefing sessions and roll out campaigns from brief to final design assets, keeping lines of communication open and transparent with the broader marketing team and helping drive weekly Creative Reviews.

Attention to detail is critical, and the designer will need to be focused on perfection in their design, regardless of the size of the task.

Qualifications and Experience required

1. A National Diploma / Degree in Graphic Design.
2. At least 5+ years proven experience as a graphic designer.
3. Knowledge of layouts, graphic fundamentals, typography, print, and the web.
4. Proficient in Adobe Creative Suite: Illustrator, XD, Photoshop, Indesign, After Effects, Media Encoder, Dreamweaver, and other graphic design software.
5. Knowledge of DTP, digital design specifications, and motion design.
6. Knowledge of HTML 5 coding, User Interface, and User experience design.
7. Have a strong, well-rounded portfolio that showcases your individual design aesthetic.

Competencies and Characteristics

1. Be creative, adaptable to trends, and conceptualise original ideas.
2. Good communication skills to accurately convey your concepts to team members.
3. Planning and organising.
4. Have an active interest in art and design and be passionate about the work you deliver.
5. Excellent eye for detail.