Advertising jobs in Malaysia

The Brand and Marketing Manager will be responsible for overseeing the company’s brand identity, developing high-quality content, and collaborating closely with the CEO to define and execute marketing strategies. This role will also involve assisting the Digital Marketing team with campaign execution and leading a small team of content creators and designers to deliver impactful marketing materials. The ideal candidate is a strategic thinker with strong leadership skills and a passion for building and maintaining a strong brand presence.

Responsibility:

Brand Management:

• Develop and maintain the company’s brand identity, ensuring consistency across all marketing channels and touchpoints.
• Create and enforce brand guidelines to ensure all communications align with the brand’s voice, tone, and visual identity.
• Conduct market research to understand brand positioning, customer perceptions, and competitive landscape.
• Monitor brand performance and recommend strategies to enhance brand equity and market share.

Content Development:

• Lead the creation of compelling content (e.g., blogs, videos, infographics, social media posts) that resonates with target audiences.
• Oversee the development of marketing materials, including advertisements, brochures, presentations, and website content.
• Ensure all content is aligned with the brand’s messaging and values.
• Collaborate with the CEO and other stakeholders to create thought leadership content and strategic messaging.

Marketing Strategy and Execution:

• Work closely with the CEO to define the company’s overall marketing strategy, objectives, and key performance indicators (KPIs).
• Translate the marketing strategy into actionable plans and campaigns, ensuring alignment with business goals and brand identity.
• Monitor industry trends, competitor activities, and customer insights to identify opportunities for growth and innovation.
• Assist the Digital Marketing team in executing campaigns across SEO/SEM, social media, email marketing, and other digital channels, ensuring alignment with the brand’s identity and strategy.
• Collaborate with the DM team to analyze campaign performance, optimize efforts, and provide actionable insights for future initiatives

Team Leadership:

• Lead and mentor a small team of content creators and designers, fostering a collaborative and creative work environment.
• Set clear goals and KPIs for the team, providing regular feedback and performance evaluations.
• Manage workflows and timelines to ensure timely delivery of high-quality marketing materials.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree preferred).
• 5+ years of experience in brand management, marketing, or a similar role, with a strong focus on content development.
• Proven experience working closely with senior leadership to define and execute marketing strategies.
• Excellent communication, presentation, and interpersonal skills.
• Strong understanding of digital marketing channels and tools (e.g., Google Analytics, SEO, social media platforms).
• Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva, Figma) and project management software.
• Creative thinker with strong problem-solving and leadership skills