Develop and implement content strategies that align with DP World's branding and marketing goals. Create and manage high-quality content for digital and print channels, including social media, websites, email campaigns, and marketing materials.
Understand and engage with the target audience to create compelling and resonant content. Utilise exceptional copywriting skills to craft clear, persuasive, and impactful messages that drive customer engagement.
Write, optimise, and manage engaging blog content to drive organic traffic and increase search engine visibility. Implement SEO best practices to enhance content discoverability and rank for relevant keywords.
Conduct in-depth research and produce comprehensive whitepapers that establish thought leadership and provide valuable insights to the audience. Create detailed reports and case studies highlighting DP World's expertise and success stories.
Execute Ad content to enhance our ads for CTR; this includes managing digital marketing initiatives, such as email marketing campaigns, to nurture leads and retain customers.
Produce and oversee the creation of long-form and short-form content such as whitepapers, eBooks, case studies, blog posts, and social media updates. Ensure content complies with brand tone of voice guidelines and regulatory requirements.
Develop engaging narratives and compelling stories for both short-form and product-based videos. Collaborate with the video production team to create impactful video content that showcases DP World's offerings and value proposition that resonates with the audience.
Own the operations of all content-generating assets, leading to better quality content, faster content, and happier teams. Implement initiatives to increase adherence to content guidelines.
Partner with internal teams and external partners to ensure consistent brand messaging across all touchpoints. Collaborate with the performance marketing and paid media teams to align content across all channels.
Monitor and analyse content performance metrics to optimise and improve content strategies. Utilise data-driven insights to enhance content effectiveness and ROI.
Lead, mentor, and develop a content creator to achieve high-quality output and professional growth. Establish best practices within the content team to increase efficiency and effectiveness.
Devise annual content refresh forecasts, localising content based on customer demand, trends, and key regional dates. Partner with the trading strategy team to improve brand expression and engagement across all channels.
Ensure timely and accurate content deployment across all channels and devices. Continuously review tools and processes to ensure alignment with industry standards and reduce manual tasks.
Stay updated on industry trends and best practices in content marketing. Implement innovative content strategies to keep DP World at the forefront of digital marketing.
Actively listens and demonstrates an understanding of customer’s stated and unstated expectations and understands what is needed to deliver on expectations. Delivers value and quality to the customer. Understands “customer first” mindset.
Repurpose and repackage written content into various formats, including LinkedIn posts, videos, and podcasts. Utilise a multi-channel content distribution strategy to reach target audiences across multiple platforms.
Act as an ambassador for DP World at all times when working; promoting and demonstrating positive behaviours in harmony with DP World’s Founder’s Principles, values and culture; ensuring the highest level of safety is applied in all activities; understanding and following DP World’s Code of Conduct and Ethics policies.
Is able to prioritise work based on urgency and impact. Is able to communicate objectives in a clear manner. Reaches out to colleagues for support as and when needed to ensure timely delivery of objectives. Takes the initiative to create positive energy. Enthusiastic about new challenges.
Is able to identify key pieces of information required for delivery of work. Identifies areas of risk within own role. Understands when things are urgent. Takes ownership and escalates where required in a timely manner.
* O salário de referência é obtido com base em objetivos de salário para líderes de mercado de cada segmento de setor. Serve como orientação para ajudar os utilizadores Premium na avaliação de ofertas de emprego e na negociação de salários. O salário de referência não é indicado diretamente pela empresa e pode ser significativamente superior ou inferior.