Marketing Specialist jobs in United States

Education: Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Key Responsibilities

1. Salesforce Configuration and Optimization
   - Modify Salesforce configurations to meet business requirements, such as making fields non-mandatory and adding new fields.
   - Import and update account and contact information in Salesforce, ensuring data accuracy and integrity.
   - Implement and manage Salesforce workflows and automation to streamline sales processes.
2. HubSpot Integration and Management
   - Integrate Salesforce and HubSpot CRM systems on all object levels (Contacts, Leads, Accounts, Opportunities).
   - Develop and maintain HubSpot workflows for data cleaning, standardization, and lead assignment.
   - Create and manage landing pages, email campaigns, and social media posts in HubSpot.
3. Data Management and Quality
   - Clean and standardize existing data in HubSpot and Salesforce.
   - Implement data standardization workflows to ensure newly entered data meets company standards.
4. Marketing Operations
   - Develop and execute marketing strategies to address industry pain points through webinars, email campaigns, and social media.
   - Create segment maps for email segmentation based on company contact policies and business requirements.
   - Generate marketing reports to measure the effectiveness of campaigns and provide insights for continuous improvement.
5. Training and Support
   - Conduct training sessions for team members on HubSpot functionalities and best practices.
   - Provide ongoing support and troubleshooting for Salesforce and HubSpot users.
6. Collaboration and Communication
   - Work closely with the sales, marketing, and legal teams to ensure alignment with business goals and compliance requirements.
   - Communicate regularly with stakeholders to provide updates on project progress and address any issues.

Requirements

Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience: Minimum of 3 years of experience in managing Salesforce and HubSpot CRM systems.

Technical Skills:
- Proficiency in Salesforce configuration, data management, and workflow automation.
- Strong understanding of HubSpot CRM, including workflows, landing pages, email campaigns, and reporting.
- Experience with data cleaning, standardization, and segmentation.
- Familiarity with marketing automation tools and best practices.
- Basic knowledge of HTML, CSS, and JavaScript for customizing landing pages and emails.

Soft Skills:
- Excellent communication and interpersonal skills.
- Strong problem-solving and analytical abilities.
- Ability to work independently and as part of a team.
- Attention to detail and strong organizational skills.

Company Industry:

• Recruitment
• Placement Firm
• Executive Search

Department / Functional Area:

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords:

• Salesforce And HubSpot Marketing Specialist