Head of Marketing | LATAM Region

Talent Acquisition Executive @ MultiBank Group | Talent Acquisition, Recruitment Strategies | Forex, Fintech, FMCG, Luxury Retail

Welcome to MultiBank Group; a global financial pioneer established in 2005 in California and now proudly headquartered in Dubai, UAE. We excel in providing cutting-edge trading technology, unparalleled liquidity, and exceptional customer service, offering an extensive range of financial products such as Forex, Metals, Shares, Indices, Commodities, and Cryptocurrency CFDs.

Join our thriving community of over 1 million clients across 90 countries, contributing to a daily trading volume exceeding US$ 18.1 billion. As a heavily regulated (16+ financial regulators across 5 continents), award-winning, and reliable financial institution, MultiBank Group is devoted to innovation, excellence, and empowering our clients to achieve their financial goals. Seize the opportunity to work with a rapidly growing, world-class team spanning more than 20 countries, driven by innovation, collaboration, and customer focus.

Role Overview:

We are seeking an experienced Head of Marketing – LATAM to lead our regional marketing strategy, enhance brand positioning, and drive lead generation efforts. Based in our Dubai office, the ideal candidate will have a strong background in financial services marketing, with proven expertise in executing data-driven campaigns and delivering impactful regional strategies tailored to the Latin American market.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy for the LATAM region to increase brand awareness and customer acquisition.
• Oversee and manage digital marketing campaigns across multiple channels, including SEO, PPC, social media, affiliate marketing, and email marketing.
• Drive lead generation initiatives and optimize conversion rates through targeted campaigns and analytics.
• Collaborate with sales and business development teams to align marketing efforts with business objectives and regional needs.
• Build and maintain strong partnerships with local influencers, affiliates, agencies, and media to amplify brand reach.
• Develop and adapt content marketing strategies to resonate with LATAM audiences and ensure cultural relevance.
• Ensure compliance with local financial regulations while executing all marketing initiatives.
• Manage and monitor the LATAM marketing budget, ensuring cost-effectiveness and maximum ROI.
• Analyze and report on campaign performance, offering insights and recommendations for continuous improvement.

Requirements:

• Minimum of 7-10 years of experience in marketing, with at least 3 years in a senior leadership role.
• Proven expertise in the Forex, CFD, or financial trading industry.
• Strong digital marketing skills, including PPC, SEO, social media marketing, and email marketing.
• Experience in performance marketing, affiliate marketing, and influencer collaborations.
• In-depth knowledge of the LATAM market, including cultural and regulatory aspects.
• Native Spanish speaker with fluency in English (Portuguese is a plus).
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent leadership, communication, and stakeholder management skills.
• Bachelor's degree in Marketing, Business, Finance, or a related field (MBA preferred).

What We Offer:

• Competitive salary and performance-based bonuses.
• Opportunity to lead marketing initiatives for a top-tier global financial institution.
• A dynamic and fast-paced work environment with opportunities for growth and innovation.
• Exposure to international markets and collaboration with a global team.