Marketing Director - FMCG
Job Description:
- Our client is a global leader in the FMCG industry, offering a strong foundation for innovation, growth, and consumer-led strategy.
- The Marketing Director will play a critical role in driving the regional brand agenda, leading strategic campaigns, and managing cross-functional initiatives to build strong, lasting connections with consumers across the Middle East.
Key Responsibilities
Regional Brand Strategy:
- Define and execute the marketing strategy across key Middle Eastern markets, aligning global priorities with regional and local consumer needs.
Consumer Insights & Market Understanding:
- Use data-driven insights and market intelligence to shape campaigns that drive relevance and brand affinity among diverse consumer groups.
Brand & Portfolio Management:
- Lead the development and expansion of a dynamic FMCG portfolio, driving brand equity and category growth across multiple product lines.
Integrated Marketing Execution:
- Own end-to-end campaign development across digital, ATL, BTL, and in-store channels to deliver high-impact, locally resonant messaging.
Innovation Pipeline:
- Collaborate with product development, R&D, and commercial teams to bring region-specific innovations to life, from ideation to market launch.
Cross-Functional Partnership:
- Work closely with sales, trade marketing, and supply chain to ensure smooth execution of marketing plans and effective go-to-market strategies.
Team Leadership & Capability Building:
- Lead, mentor, and inspire a regional marketing team to foster innovation, agility, and excellence.
Budget & KPI Ownership:
- Manage marketing budgets with a focus on ROI, while delivering against KPIs including brand health, sales growth, and campaign effectiveness.
Market Intelligence & Competitive Analysis:
- Monitor consumer trends, competitor activities, and category developments to ensure strategic agility and sustained brand leadership.
Skills and Qualifications
- 8+ years of progressive experience in FMCG marketing, with proven expertise in brand management, innovation, and campaign execution.
- Regional experience in the Middle East is preferred but not mandatory.
- Strong understanding of consumer behavior and retail formats, ideally across emerging and developed markets.
- Demonstrated ability to translate insights into strategy and strategy into action.
- Experience in leading cross-functional teams and managing stakeholders across different functions.
- Excellent communication, leadership, and decision-making skills.
- MBA in Marketing or a related field is strongly preferred.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.