Digital Marketing Director | Dubai, UAE | In-Office

Digital Marketing Director

Non-disclosed Dubai, United Arab Emirates

Posted: 2 days ago | Type: In-Office Job | Status: Permanent | OPEN

Industry: Financial Services | Forex (FX) & Contracts for Difference (CFD) Trading

Job Responsibilities:

• Develop and execute a comprehensive marketing strategy to enhance brand visibility, lead generation, and client acquisition.
• Collaborate with the sales and business development teams to align marketing strategies with client acquisition goals.
• Plan and execute marketing campaigns tailored to different regions and target audiences.
• Oversee multi-channel marketing efforts, including digital, content, email, social media, and offline campaigns.
• Oversee content marketing strategies, including blog posts, market analysis, educational materials, and promotional content.
• Lead, mentor, and manage a team of marketers, designers, and content creators.
• Establish relationships with affiliates, influencers, and strategic partners to expand marketing reach.
• Optimize paid advertising (Google Ads, social media ads, affiliate marketing, etc.) to maximize ROI.
• Manage SEO and SEM strategies to improve organic traffic and search engine rankings.
• Track key performance metrics (CPA, CTR, conversion rates, etc.) to optimize marketing efforts.
• Utilize data analytics tools (Google Analytics, CRM, etc.) to generate actionable insights.

Job Requirements:

• Minimum 5-7 years of experience in marketing, preferably within the Forex (FX) / CFD trading industry.
• Proven track record in digital marketing, lead generation, and campaign management in financial services.
• Strong leadership, team management, and decision-making skills.
• Expertise in SEO, PPC, social media marketing, email marketing, and content marketing.
• Proficiency in digital marketing tools (Google Ads, Meta Ads, CRM systems, Google Analytics, etc.).
• Ability to analyze data, generate insights, and optimize marketing strategies.
• Bachelor's degree in Marketing, Business, Finance, or a related field.
• Certifications in Digital Marketing, SEO, or Financial Marketing are a plus.
• Fluent in English; additional languages are advantageous.