Director - Marketing - FMCG

Marketing Director - FMCG

Job Description:

- Our client is a global leader in the FMCG industry, offering a strong foundation for innovation, growth, and consumer-led strategy.

- The Marketing Director will play a critical role in driving the regional brand agenda, leading strategic campaigns, and managing cross-functional initiatives to build strong, lasting connections with consumers across the Middle East.

Key Responsibilities

Regional Brand Strategy:

- Define and execute the marketing strategy across key Middle Eastern markets, aligning global priorities with regional and local consumer needs.

Consumer Insights & Market Understanding:

- Use data-driven insights and market intelligence to shape campaigns that drive relevance and brand affinity among diverse consumer groups.

Brand & Portfolio Management:

- Lead the development and expansion of a dynamic FMCG portfolio, driving brand equity and category growth across multiple product lines.

Integrated Marketing Execution:

- Own end-to-end campaign development across digital, ATL, BTL, and in-store channels to deliver high-impact, locally resonant messaging.

Innovation Pipeline:

- Collaborate with product development, R&D, and commercial teams to bring region-specific innovations to life, from ideation to market launch.

Cross-Functional Partnership:

- Work closely with sales, trade marketing, and supply chain to ensure smooth execution of marketing plans and effective go-to-market strategies.

Team Leadership & Capability Building:

- Lead, mentor, and inspire a regional marketing team to foster innovation, agility, and excellence.

Budget & KPI Ownership:

- Manage marketing budgets with a focus on ROI, while delivering against KPIs including brand health, sales growth, and campaign effectiveness.

Market Intelligence & Competitive Analysis:

- Monitor consumer trends, competitor activities, and category developments to ensure strategic agility and sustained brand leadership.

Skills and Qualifications

- 8+ years of progressive experience in FMCG marketing, with proven expertise in brand management, innovation, and campaign execution.

- Regional experience in the Middle East is preferred but not mandatory.

- Strong understanding of consumer behavior and retail formats, ideally across emerging and developed markets.

- Demonstrated ability to translate insights into strategy and strategy into action.

- Experience in leading cross-functional teams and managing stakeholders across different functions.

- Excellent communication, leadership, and decision-making skills.

- MBA in Marketing or a related field is strongly preferred.