Digital Marketing Executive jobs in United Arab Emirates

Job Title: Digital Marketing Executive

Location: Dubai
Employment Type: Full Time
Salary Offered: 4k AED - 5 AED

Job Summary
We are looking for a dynamic and creative Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, executing, and optimizing online marketing strategies across multiple platforms. This role requires a blend of creativity, analytical skills, and a passion for driving business growth through digital channels.

Key Responsibilities

1. Strategy and Planning
   
   • Develop and implement digital marketing strategies to achieve business objectives.
   • Identify trends and insights to optimize spend and performance.
2. Campaign Management
   
   • Plan and execute all digital marketing campaigns including SEO, SEM, email marketing, social media, and display advertising.
   • Create and monitor paid advertising campaigns on Google Ads, Facebook, Instagram, LinkedIn, etc.
   • Conduct A/B testing to improve campaign performance.
3. Content Management
   
   • Collaborate with content writers and designers to produce high-quality marketing materials.
   • Manage the company’s website ensuring it is optimized for user experience and search engines.
   • Publish and schedule engaging content on social media platforms.
4. SEO and Analytics
   
   • Conduct keyword research and implement SEO best practices to improve organic search rankings.
   • Monitor and analyze website traffic and user behavior using Google Analytics and other tools.
   • Generate performance reports and provide actionable insights to stakeholders.
5. Email Marketing and Automation
   
   • Design and manage email marketing campaigns to nurture leads and retain customers.
   • Implement and manage marketing automation tools for better efficiency.
6. Collaboration and Reporting
   
   • Work closely with sales, design, and development teams to align digital efforts with overall business goals.
   • Prepare monthly reports on campaign performance and ROI.

Key Requirements

1. Education and Experience
   
   • Bachelor's degree in Marketing, Business, or a related field.
   • Years of proven experience in digital marketing or related roles.
2. Technical Skills
   
   • Proficient in tools such as Google Ads, Google Analytics, Facebook Ads Manager, SEMrush, Ahrefs, etc.
   • Hands-on experience with content management systems (e.g. WordPress).
   • Familiarity with email marketing platforms (e.g. Mailchimp, HubSpot).
3. Core Competencies
   
   • Strong understanding of SEO, SEM, social media marketing, and content strategy.
   • Analytical mindset with the ability to interpret data and provide actionable insights.
   • Excellent communication and collaboration skills.
   • Creative problem-solving and time-management abilities.
4. Preferred Skills (Optional)
   
   • Experience in e-commerce marketing or conversion rate optimization.
   • Certifications in Google Analytics, Google Ads, or other relevant areas.