New Product Development à Grande-Bretagne

Head of Product Marketing – Manchester – Up to 90k – B2B SaaS

My client is seeking an experienced Product Marketing Leader to shape the voice of their Product lead business. This strategic role will drive the client’s commercial success globally through data-driven market insights, compelling product narratives, and effective GTM strategies.

As the first Product Marketing hire, you will establish Product Marketing within the Product organisation therefore this role requires an experienced individual contributor who can both strategise and execute - from defining the function's cross functional partnerships to creating high impact marketing assets. Your ability to work hands-on while building capability and organisational understanding of Product Marketing's value will be crucial to the client’s success.

Key Responsibilities:

• Lead the development and execution of go to market strategies, product positioning, and messaging that stands out from a crowded market place
• Build a forensic understanding of products, target markets, buyer personas, and competition to create and evolve product marketing narratives for various target audiences.
• Collaborate with Product teams to sharpen the differentiation across the Product portfolio
• Create and manage a library of winning sales enablement materials that showcase a unique value proposition.
• Work with Product and Customer Success teams to help drive Customer Engagement strategies to help develop Products relationship with key customers

Requirements

• 7+ years of experience in Product Marketing or related disciplines (B2B SaaS ideally)
• Proven track record of successful product launches and marketing campaigns in competitive technology markets.
• Exceptional storytelling ability, translating complex technical concepts into compelling narratives.
• Experience generating insight from BI/analytic platforms
• Proficiency in conducting competitive analysis and market research
• Demonstrated ability to collaborate effectively with cross-functional teams including Product, Marketing and Sales
• Experience in product development cycles and go-to-market strategies

The Benefits

• Salary up to 90k
• Hybrid and flexible working (Usually 2 days on site p/w with flex start and finish times)