Email Marketing-Jobs in Großbritannien

Our mission is to transform the way people end relationships in a kinder and better way, and to help couples avoid the emotional and financial turmoil of traditional solicitor approaches. As pioneers of working with couples, we’ve shaped the landscape of no-fault divorce and helped thousands untie the knot, amicably.

We are growing, our innovative tech-enabled and digital approach to divorce, separation and co-parenting means we do, and continue to help thousands of couples to separate in a better, more positive way, freeing people to focus on the emotional challenges and reducing the cost to themselves and society.

amicable promotes a collaborative culture and is rapidly growing to meet demand and legislation change.

Our values bring our purpose to life and makes what we do and how we do it unique: we are Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more Pioneering.

We are proud to be part of the Octopus Group.

We are looking for a Performance & Growth Marketing Managerto drive customer acquisition and engagement through data-driven marketing strategies. In this role, you’ll take ownership of paid media, conversion rate optimisation (CRO), and lead generation, ensuring every marketing activity fuels sustainable business growth.

Reporting to the Marketing Lead, you’ll collaborate closely with the Brand Manager to balance performance marketing with brand-building initiatives. You’ll play a critical role in optimisingamicable’s marketing funnel, ensuring advertising budgets are effectively deployed, conversion rates are maximised, and customer insights shape ongoing strategy.

This is an opportunity to work in a fast-paced, high-growth environment where experimentation, innovation, and agility are key.

Performance Marketing & Lead Generation

• Develop and manage high-performing digital campaigns across Google Ads, Meta, LinkedIn, YouTube, Reddit, and other relevant platforms to maximise ROI.
• Drive lead generation strategies, optimising the marketing funnel for customer acquisition.
• Navigate advertising restrictions in a sensitive category to maximise high-quality leads without reliance on remarketing in Google Ads.
• Drive user acquisition for amicable’s co-parenting app through paid app marketing across Google Play, Apple App Store, Meta, and other mobile ad platforms.
• Use paid strategies to grow listenership and engagement for amicable’s podcast and experiment with podcast advertising to reach new audiences.
• Collaborate with the Brand Manager to ensure performance marketing efforts align with amicable’s brand positioning.

Budget Management

• Manage the day-to-day performance marketing budget, ensuring activities are delivered on time and within scope.
• Own long-term performance marketing budget planning, ensuring efficient allocation and forecasting.

Website Optimisation

• Continuously monitor and enhance website performance, leveraging CRO tactics to optimise landing pages, CTAs, and user experience (UX).
• Conduct A/B testing and analyse user behaviour to improve conversion rates, sharing key insights with the wider marketing team.

Analytics, Reporting & Insights

• Track, analyse, and report on key performance metrics, using data to inform strategic decisions and campaign optimisations.
• Develop and implement lead segmentation strategies to personalise marketing efforts and improve conversion rates.

Marketing Automation & Retention

• Lead email marketing and automation campaigns, using HubSpot to nurture leads and drive engagement.
• Implement remarketing and retargeting strategies to improve lead conversion.

Innovation & Experimentation

• Stay ahead of emerging digital marketing trends, testing new acquisition channels and campaign formats.
• Work closely with the Marketing Lead and Brand Manager to explore new growth opportunities.

You have the following skills and experience:

• PPC & Performance Marketing: track record of managing Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic campaigns, ideally in legal services, fintech, or a regulated industry.
• Startup Mentality: Agility, curiosity, and a test-and-learn approach to drive continuous improvement.
• Analytics & CRO: Proficient in Google Analytics, Search Console, Meta Ads Manager, and A/B testing to optimise performance.
• Marketing Automation & CRM: Hands-on experience with HubSpot for lead nurturing and conversion.
• Strategic & Commercial Thinking: Ability to link marketing data to business goals and optimise budgets for efficiency.

• Salary; £45,000 - £50,000 per year depending on skills and experience
• Private Health Insurance
• Group Life Assurance
• Employee Assistance Programme
• 28 days holiday plus bank holidays per annum
• Cycle to work scheme
• Company laptop
• Pension scheme (after 3 months of employment)

We respect and value people’s differences and believe that our teams are at their bestwhen their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.