Customer Marketing Manager, EMEA SMB, SAP Concur

SAP; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Job description

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We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Role overview:

SAP Concur EMEA SMB Marketing is seeking an experienced customer marketing specialist to join our friendly marketing team to provide maternity leave cover.

Reporting to the EMEA SMB Customer Marketing Director, you will focus on the retention, success and growth of our existing customer base, to encourage product utilisation and drive sales revenue goals. Your aim will be to engage, educate and inspire customers, working with cross-function client-facing teams through a compelling program of customer education, retention, loyalty and advocacy.

Key responsibilities include:

• Execute the strategy and manage the plan for UK SMB customer marketing
• Contribute to quarterly planning and strategy, ensuring that the most customer-focused and commercially impactful programs are prioritised and understood
• Lead and execute customer engagement and communication programs to ensure continued enablement, success and growth throughout the customer journey. From purchase through retention and advocacy, including in-person events and webinars, customer enablement, online communities, onboarding and ongoing nurture campaigns
• Work with client success, client sales and marketing to understand customer audiences, contact coverage, targeting, segmentation and ongoing data enrichment
• Work with customers, stakeholders and inhouse teams to develop and manage campaign/event messaging, content and creative
• Work with internal teams to smartly execute and optimise campaigns leveraging an extensive MarTech stack
• Measure the effectiveness and ROI of customer engagement efforts and drive continuous improvements
• Cultivate and nurture relationships with colleagues globally to learn and share best practices
• Budget management for specific programs and events

Tools:

You'll use various sales & marketing platforms day-to-day to deliver your initiatives. Experience with these tools is preferred but not mandatory:

• ON24: Manage the end-to-end development, promotion, & execution of webinars to deliver engaging virtual events.
• Marketo: Create & automate email marketing workflows to streamline communication, nurture leads, & enhance client relationships.
• Salesforce: Track & measure client interactions, engagement metrics, & campaign performance to create insightful reports & improve outcomes.
• Reachdesk: Create, track & measure engaging direct mail campaigns for marketing, sales & success to use to support client engagement.
• Drupal: Update & manage content on the SAP Concur website to promote various activities: webinars, events, customer testimonials.
• Gainsight: Client Success CRM used for account management, account insights & reporting on activity follow-up by the client sales & client success teams.
• Tableau: For reporting the impact of marketing activities

Experience, Skills & Competencies:

• 5+ years experience in B2B SaaS marketing position
• Self-starter who is results driven and seeks empowerment and accountability
• Knowledge of B2B customer sales cycle, customer advocacy programming, retention value-added programming and how to identify opportunities to maximise demand creation and add value
• Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
• Strong communication and influential skills and ability to work with diverse personalities
• Strong project management skills with the ability to prioritise & effectively work on multiple tasks & projects at any given time
• Takes a consultative marketing approach to enable effective engagement with client success & sales teams
• Proven written communication & content marketing skills with a knack for creating impactful internal- & customer-facing content
• Ability to direct content building required in an overall cross-sell approach
• Analytical skills with a keen eye for data & metrics, ensuring every activity is tied to measurable outcomes
• Creativity & enthusiasm to bring new ideas to life & engage internal teams & clients authentically
• Highly motivated individual who thrives in a fast-paced team environment & is readily adaptable to changing market dynamics

NB: This is a 12 month fixed term contract

We win with inclusion

SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 422009 | Work Area: Administration | Expected Travel: 0 - 10% | Career Status: Graduate | Employment Type: Limited Full Time | Additional Locations: #LI-Hybrid.

Requisition ID: 422009

Posted Date: Mar 19, 2025

Work Area: Administration

Career Status: Graduate

Employment Type: Limited Full Time

Expected Travel: 0 - 10%

Location: