Digital Marketing Coordinator

Job Title: Digital Marketing Coordinator

Location: Bolton with occasional travel to other sites

Salary: 25,000 to 27,000 per annum

Job Type: Full time, Permanent

Working Hours: 38 hrs per week (Mon to Thurs 07:30 to 16:00 Fri 07:30 to 12:50)

About The Company:

As one of the UK's leading heating element manufacturers, Heatrod offers a wide range of products from standard straight elements to customer bespoke equipment. Our success is built on our ability to satisfy our customers by providing quality products, outstanding customer service, and delivering on time every time!

We combine a growing industrial manufacturing base with a thriving distribution business. The engineering team is at the forefront of the business in defining initial concepts with our customers and then using standard tools and processes to develop those concepts into usable products and bespoke engineered solutions.

About The Role:

We are seeking a dynamic and detail-oriented Digital Marketing Coordinator to join our team. The ideal candidate will play a pivotal role in developing and implementing marketing strategies that enhance our brand presence and drive engagement. This position requires a blend of creativity and analytical skills, with a focus on digital marketing initiatives including paid and social media, SEO, and Google Ads. The successful candidate will work with the Marketing Manager across our small group of businesses to ensure the effective execution of marketing campaigns.

Key activities for the role:

• Working closely with the Marketing Manager to provide marketing support and project coordination, ensuring the smooth delivery of work.
• Create engaging written and video content for various platforms, including social media, blogs, and newsletters through effective copywriting.
• Design assets for use both on and offline.
• Update and manage company websites & webshop, including content, stock updates, formatting images, and making general content amendments as needed.
• Maintain an organised schedule to manage multiple projects simultaneously while meeting deadlines.
• Provide insights and suggestions to enhance current strategies/performance across various digital platforms.
• Analytics and reporting - monitor performance using tools like Google Analytics and provide actionable insights through regular reports.
• Conduct market research, stay up to date on industry trends, competitor activities, and platform stages to support refining strategies.

What you'll bring:

• Proven experience in a marketing role or similar position.
• Strong understanding of digital marketing principles, including email marketing, SEO, and paid advertising strategies.
• Excellent time management skills with the ability to prioritise tasks effectively in a fast-paced environment.
• Proficient in copywriting with a strong command of the English language for effective communication.
• Experience with Google Ads.
• Video editing, graphic design, photography, and content creation skills.
• Experience with Shopify.
• Strong organisational skills - able to manage multiple projects at one time.
• Great attention to detail.

What we can offer you:

• 25 days holiday, increases with length of service.
• Cash Health Plan/Discount Scheme.
• Free onsite parking.
• Great company social events.
• Cycle to Work Scheme.
• Pension Scheme.
• Training and Development Opportunities.

Please Note:

No agencies.

Please click the APPLY button to send your CV and Cover Letter for this role.