Marketing Director jobs in United Kingdom

Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets.

The marketing team will be strategic partners to the business, collaborating to design and deliver customer-centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.

The Marketing Director, based in London, will play a pivotal role in developing and executing the marketing strategy for brands, networks and events in the following Asset Class groups: Real Assets, Sustainability and Compliance.

Collaborating closely with key stakeholders, the Director will ensure the creation of impactful, results-driven strategies designed to meet or exceed business growth targets across all revenue lines. In this leadership capacity, the Director will be responsible for guiding and coordinating marketing efforts across the relevant brands and events, fostering cross-functional alignment, and driving the successful execution of integrated marketing campaigns. By leveraging industry insights and audience data-driven approaches, the Marketing Director will enable sustained growth and elevate PEI’s market presence.

• Develop and hold a detailed understanding of the target market by firm level personas, also workflows and needs by role types.
• Ensure you have in-depth knowledge of the existing product offerings across all revenue streams, including digital information platforms, networks, events (delegates and sponsorships), and marketing solutions.
• Collaborate with the Product and Events teams to design and execute New Product Development (NPD) launch programs.
• Conduct thorough analysis of growth potential—both in volume and revenue—by persona, company, contact, and revenue line.
• Develop a strategic, creative, and commercially focused marketing plan to achieve annual business goals, including a comprehensive social media growth strategy aimed at increasing followers, engagement, and driving traffic to company websites.
• Design and implement a quarterly rolling campaign program tailored to each target audience, ensuring the delivery of a high-quality sales pipeline for new logos (acquisition team), and hit eCommerce targets.
• Create and execute tailored programs for customer onboarding, cross-sell and upsell strategies (account expansion), as well as Account-Based Marketing (ABM) for key accounts- usage, and renewal initiatives.