Art Gallery jobs in United Kingdom

The Marketing and Communications Officer will deliver creative and effective Marketing and Communications initiatives at Petersfield Museum and Art Gallery. The organisation has entered an exciting phase, following a £4 million redevelopment and this position will play an important role in further building awareness, growing our reputation and increasing earned income, through audience development initiatives and innovative marketing campaigns.

The successful candidate will work across a broad range of activity increasing Museum admissions, promoting our exciting temporary exhibition programme, our cultural programme of events and will contribute significantly to the success of our retail and catering operations.

We are looking for someone who is highly motivated and enthusiastic to join our small team at a key time, as we move forward with many exciting and bold plans.

Reports to: Museum Director

Salary: £27,000 per annum

Contract: Full time, permanent position

Pension: The Museum and Art Gallery operates the NEST Workplace Pension Scheme

Hours: 37.5 hours per week, across a five-day working week, including regular Saturdays. Some evening hours may be required to fulfil the requirements of the post; overtime is not normally paid, but time off in lieu is offered.

Holidays: 25 days per year, plus statutory Bank Holidays

Notice Period: Three months, after a probationary period of three months. Two weeks during the probationary period

Location: Petersfield Museum and Art Gallery, St Peter’s Road, Petersfield, Hampshire

Benefits: Complimentary tickets for general Museum and Art Gallery admission, temporary exhibitions, discounts on events and workshops, food and drink in the Coffee Shop, and in the Museum and Art Gallery shop, free annual flu vaccination and eyesight test.

To lead on the delivery of Petersfield Museum and Art Gallery’s marketing, communication and media strategies, in order to drive forward participation and income levels, increase media coverage and enhance the Museum’s brand and reputation.

To develop our audiences and drive engagement levels including with those who are hard to reach, and to communicate our aim of the Museum and Art Gallery being a thriving regional centre for heritage and culture.

To manage the day-to-day operation of the marketing communications function, its resources, campaigns and creative work, ensuring it integrates across a wide range of Museum and Art Gallery activities and outcomes.

Marketing

1. To develop, plan and implement a multi-platform marketing and communications strategy to cover general admissions, event sales, memberships, retail and catering.
2. To lead marketing campaigns and co-ordinate all elements of marketing activity, including the writing of engaging copy for a range of marketing methods, including brochures, direct mail, blogs, emails, e-newsletters, social media and promotions.
3. To manage the production, proofing and delivery of all marketing communications materials and to ensure marketing materials are appropriately displayed within the Museum buildings and externally through efficient and widespread distribution.
4. To plan and co-ordinate the promotion of events and work closely with the Head of Operations to build attendance for the events programme.
5. To provide reports on performance using the Museum’s DigiTickets system and a variety of reporting software packages, and to establish an evaluation framework generating audience insights to inform planning and resource allocation.
6. To identify and develop plans for increased and effective data mining and further analysis, such as the monitoring of ticketing data (using DigiTickets), use of platforms such as Google Analytics and the development of visitor surveys.
7. To develop and deliver ambitious plans for the continued development of the Museum’s Friends and Supporters schemes (operated through DigiTickets ticketing & CRM software) and contribute to the development of new and enhanced membership initiatives.

Digital

1. To manage the Museum and Art Gallery’s website, source and distribute relevant materials (including audio and visual) and upload content onto the website.
2. To deliver creative and engaging content to drive engagement through a range of social media platforms and to monitor analytics to inform and develop ongoing digital communications.
3. To develop and manage a creative and engaging e-communications strategy, utilising appropriate e-communication channels and software.
4. To update marketing and media schedules and report on the effectiveness of campaign activity.

Communications

1. To co-ordinate the delivery of communications and PR campaigns to maximise media coverage and enhance the Museum and Art Gallery’s profile.
2. To implement regional and local media plans to promote a wide range of activities and events, including the Temporary Exhibitions Programme.
3. To support the Museum Director and external PR agencies with the delivery of national campaigns and the Museum’s overarching press & media strategy.
4. To develop and maintain a media contacts database and identify and develop press & PR opportunities to generate widespread and effective media coverage.
5. To create and distribute press releases, media packs, press bulletins and other communication assets.
6. To proactively work with all Museum departments, including Engagement, Collections, Visitor Services, Catering & Events and the Edward Thomas Fellowship to develop and promote stories, and when required, to offer practical advice and support on how to achieve successful media coverage.
7. To monitor and report on the effectiveness of all communications and PR activity on a regular basis.

Other Duties

1. To act as Duty Manager for Petersfield Museum and Art Gallery.
2. To work closely with the Museum and Art Gallery’s team of volunteers.
3. To undertake any additional duties as may be reasonably required.
4. To undertake relevant and/or necessary training.

This job description outlines the principal responsibilities and duties of the post holder. It is not meant to be, nor is it, an exhaustive list of specific responsibilities and duties. The post holder is expected to undertake any other duties which could reasonably be expected as being within the remit of the position of Marketing and Communications Officer and which arises out of changes to legislation, regulations, orders, rules and working practices, methods and procedures and reviews, as directed from time to time.

These skills/experiences are highly desirable for the role:

1. Experience of delivering marketing and communications strategies for organisations, preferably in the heritage, arts and cultural sectors.
2. A good understanding of the key role high quality marketing activity plays in the successful operation of a heritage attraction.
3. Experience and understanding of social media platforms (Facebook, Instagram, Blue Sky, YouTube, TikTok, LinkedIn, Hootsuite) and e-marketing tools (Mailchimp).
4. Experience of Microsoft Office 365 suite and design software (Adobe, Canva).
5. Strong interpersonal skills, combined with enthusiasm and energy.
6. Excellent communication skills.
7. Ability to work to tight deadlines and to manage a busy and varied workload.
8. Excellent organisational skills and meticulous attention to detail.
9. Able to work on own initiative, as well as part of a small, hard-working team.
10. Flexible attitude to helping colleagues and willingness to have a hands-on approach.

These skills/experience would also be beneficial for the role:

1. Passionate about museums and what they can achieve, and engaging visitors as to how wonderful and enjoyable heritage, the arts and history can be.
2. Experience of ticketing systems and/or EPOS software (DigiTickets, SumUp).
3. Experience of print production, both physical and digital.
4. Experience of basic video editing.
5. Experience of working with volunteers.
6. Strong general IT skills.

If you are interested in this position, please apply by sending your CV with a covering email, outlining your suitability for the role and why you would like to work at Petersfield Museum and Art Gallery to:

Dan McWilliam, Museum Director, Petersfield Museum and Art Gallery – business@petersfieldmuseum.co.uk

Closing date: 5:00pm, Monday 27 January 2025

Interviews: Likely to be either Wed 5/Thur 6/Fri 7 February 2025 (final dates & timings to be confirmed)

Petersfield Museum and Art Gallery is committed to being an Equal Opportunities Employer. We are keen that our workforce profile reflects the diversity of our visitors and audiences. Therefore, all jobs at Petersfield Museum and Art Gallery are open to everyone and we encourage applicants from all backgrounds, irrespective of sex, gender identity, race, disability, religion or belief, sexual orientation or age. We welcome all candidates who think they have the required skills and can contribute in this key role.