Sales Representative jobs in Canada

We are currently hiring a Sales Representative for our School & Commercial Bus division Western Canada Bus

The Sales Representative is responsible for promoting and selling Commercial and School Buses, along with associated services tailored to meet the operational and financial needs of a diverse bus customer base—including school boards, municipalities and businesses.

Reporting to the Sales Manager, they plan a pivotal role in delivering a premium customer experience by offering full-spectrum solutions through a consultative selling approach.

• Lead Generation and Prospecting: Identifying and contacting potential new clients (e.g., school districts, private charter companies, transit authorities) through cold calling, networking, and attending industry events.
• Customer Relationship Management: Building and nurturing strong, long-term relationships with existing customers to ensure repeat business and provide ongoing support and after-sales service.
• Product Knowledge and Presentation: Developing a deep, often technical, understanding of the buses and services offered to effectively communicate their features, benefits, and value propositions to clients.
• Sales and Negotiation: Preparing and presenting quotes and proposals, negotiating prices and contract terms, and closing sales deals that are mutually beneficial.
• Paperwork and Reporting: Completing necessary paperwork to finalize bus sales, processing orders, and maintaining accurate and up-to-date sales activity records in CRM.
• Market Awareness: Staying informed about product innovations, competitors, and general market conditions to adjust sales strategies accordingly.
• Travel:Traveling frequently within a specific geographic territory to meet clients face-to-face and conduct demonstrations.

• Base salary plus a commission program with excellent earning potential
• Affordable benefits package including health, dental & disability coverage
• Company Match RRSP program
• Access to the latest products, sales tools and training
• Opportunity to work with a trusted and valued product line in a strong dealership network
• Comprehensive OEM level training program

• 3-5 years of previous sales experience in the school or commercial bus industry, or heavy equipment/truck.
• Excellent communication skills and effective listening ability
• Strong negotiation skills with a passion for sales
• Strong problem solving and customer service skills
• Self-motivated and proactive with the ability to take initiative
• Excellent computers skills including Microsoft 365
• Post-secondary education is an asset.
• A valid class 5 drivers’ license
• Ability to travel

Western Canada Bus is a part of the International Truck group. We are the largest School & Commercial bus provider in Western Canada serving school boards, municipalities and business operators. With our selection of brands, professional sales representatives and a strong dealership network, we can provide our customers with the ideal bus for their business with the service support to keep them moving.