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Digital Marketing Manager
Job summary
A recruitment agency in Bellville is looking for an experienced Digital Marketing Manager with at least 7 years in the field. The candidate must have a BCom or BBusSci degree and basic understanding of HTML, UX, and digital marketing platforms like Google Analytics and AdWords. Responsibilities include aligning the website with strategic objectives, leading digital marketing initiatives, managing campaigns, and overseeing a digital marketing team. This role offers key opportunities to impact the company's online presence.
Qualifications
- Minimum 7 years’ digital marketing experience required.
- Completed BCom or BBusSci Degree in Marketing Management or similar qualification required.
- Basic understanding of HTML, UX, Google Analytics, Google Adwords, and other digital marketing platforms required.
Responsibilities
- Ensure website aligns with strategic objectives and manage the launch of the new website.
- Ongoing development of digital marketing strategies.
- Lead delivery of public-facing digital projects.
- Oversee digital advertising and agency relationships.
- Conceptualize and rollout campaign landing pages.
- Drive lead generation through campaigns.
- Manage digital marketing team and improve UX.
Skills
Education
Digital Marketing Manager with minimum 7 years’ experience, and a BCom or BBus Sci Degree with a basic understanding of HTML, UX, Google Analytics, Google AdWords and other relevant digital marketing platforms, required to take on the responsibility for the ongoing development of digital marketing strategies to drive business goals and effectiveness of the public facing websites, for this FSP.
You will be responsible for ensuring the website aligns with strategic objectives as week as further development phases and managing the digital marketing team.
Minimum requirements:
- Completed BCom or B.BusSci Degree in Marketing Management required or similar qualification required
- Minimum 7 years’ digital marketing experience required
- Basic understanding of HTML, UX, Google Analytics, Google Adwords, Product Management and other relevant digital marketing related platforms required
Duties and Responsibilities:
- Ensure website aligns with strategic objectives and drive launch of new website
- Ongoing development of digital marketing strategies
- Lead role in delivery of public facing digital projects, incl. ownership of marketing related IT change control
- Oversee digital advertising and own agency relationship
- Conceptualise and rollout campaign landing pages
- Drive lead generation through ad-hoc campaigns and ongoing efforts
- Line management of digital marketing team
- Assist and provide input on UX improvement, client journeys and maximisation across the business for public facing and transactional websites and email communication
- Own UX vendor relationship
- Develop and enable CI Standards and drive style sheet applications across digital platforms
- Full oversight of group communications module and delivery of development roadmap
- Oversee traditional and digital marketing monthly metric reporting pack
- Ownership of online reputation management and community engagement across social media platforms
- Identify customer and industry trends to maximise company offering
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.