Social Media Executive jobs in United Kingdom

Company Overview:

BFL Group is one of the world's leading off-price retailers of fashion and homeware. With headquarters based in the United Arab Emirates, we serve over markets across the region and Southeast Asia.

Our goal is to delight customers and entice them back with the promise of exceptional pieces that excite all at up to 80% off the original retail price for fashion designer brands. Our unique Treasure Hunt model ensures there is always something new to explore, desire, and discover within our stores. Our customers walk out with new items every time they visit any of our stores.

Role Purpose:

The Social Media Executive is responsible for managing multiple social media channels, campaigns, and coordinating with team members to sustain an engaging audience experience and to increase audience satisfaction. He/She is liable to research and analyze social media trends, including social media ad revenue and web visitor data, to improve social media presence and campaign efficacy. Additionally, he/she will work with various company departments to promote the overall brand through social media channels and connected offline campaigns.

Key Responsibilities:

1. Oversee multiple company social media accounts management.
2. Develop engaging, creative, and innovative content for regularly scheduled posts that enlighten audiences and promote brand-focused messages.
3. Coordinate with our social media and marketing team members, including creative designers and other content creators, by overseeing their work and offering guidance or direction.
4. Audit and analyze social media presence, including digital advertising costs and returns.
5. Coordinate social media messaging with marketing departments and brand managers to identify and reach quarterly or seasonal company goals.
6. Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
7. Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
8. Integrate all channels of marketing (social media, e-commerce, content marketing, email, print, and digital marketing).
9. Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to act, turning fans into customers and customers into advocates.
10. Community management.
11. Monitor and develop reports on competitor activity within social media spaces.

Qualifications:

1. 3+ years of experience in social media and content creation.
2. Retail and fashion background is a must.
3. Bachelor's degree in business, marketing, journalism, public relations, or a related field.
4. Demonstrable social networking experience and knowledge of social analytics tools.
5. Knowledge of online marketing and a good understanding of major marketing channels.
6. Positive attitude, detail-oriented, and customer-oriented with good multitasking and organizational ability.
7. Reliable, dynamic, and eager to learn.
8. Fluency in English and Arabic is a plus.

If you think you are fit for this job position, then apply right away. You are steps away from joining a Great Place to Work and we would love to meet you soon!