Social Media Executive

Job Responsibilities

• Create engaging, relevant, and shareable content tailored to diverse audiences across various platforms, driving community interaction.
• Develop and implement innovative social media strategies that align with brand objectives, ensuring a distinctive online presence.
• Monitor social media trends and competitor activity to identify opportunities for brand positioning and engagement.
• Analyze performance metrics and insights to refine content strategies, improving reach and engagement rates continuously.
• Collaborate with cross-functional teams, including marketing and design, to ensure cohesive brand messaging across all channels.
• Manage social media advertising campaigns, optimizing budgets and targeting to maximize ROI and audience reach.
• Respond promptly to customer inquiries and comments on social media channels, fostering positive relationships and brand loyalty.
• Conduct regular audits of social media accounts to ensure adherence to brand guidelines and effective audience targeting.
• Stay updated on emerging social media tools, trends, and best practices to keep the brand at the forefront of the digital landscape.
• Prepare comprehensive reports on social media performance and present actionable insights to stakeholders for informed decision-making.

Desired Candidate Profile

• Bachelor's degree in Marketing, Communications, or a related field, showcasing a strong academic foundation.
• A minimum of 2 years of hands-on experience in social media management or digital marketing within a fast-paced environment.
• Proficiency in social media analytics tools such as Google Analytics, Hootsuite, or Sprout Social for performance tracking.
• Certification in social media marketing or digital marketing, demonstrating a commitment to professional development.
• Experience with graphic design tools like Canva or Adobe Creative Suite to create visually appealing content.
• Strong written and verbal communication skills, with a knack for crafting engaging narratives that resonate with audiences.
• Ability to work collaboratively in a team-oriented environment while also being proactive and self-driven.
• Familiarity with SEO principles to ensure content visibility and alignment with overall marketing goals.
• Cultural awareness and understanding of diverse audience segments to tailor strategies effectively.
• Fluency in English, with additional language skills as a plus, enhancing communication with broader audiences.