Social Media Coordinator jobs in United Arab Emirates

We are seeking a Social Media Coordinator to join the team of our client who is one of the largest governmental organisations in Dubai.

The Social Media Coordinator plays a key role in managing the organization&aposs B2C social media presence across X (Twitter), Facebook, Instagram, TikTok, and Threads.

This role has a contract duration of 10 months.

Key Responsibilities:

Content Strategy & Management

• Develop and maintain content calendars (daily, weekly, and monthly) aligned with business objectives and industry trends.
• Prepare detailed creative briefs for content production teams and oversee content creation processes.
• Coordinate on-site content production, including video shoots and interviews.
• Capture and produce short-form content using mobile devices for social media stories and posts.
• Ensure all published content aligns with brand identity and communication strategies.

Copywriting & Creative Development

• Write compelling social media copy, repurposing long-form content (e.g., press releases) into engaging posts.
• Adapt executive speeches and presentations into impactful LinkedIn content.
• Develop interview questions for social media video content.
• Collaborate with creative teams to conceptualize engaging multimedia content.

Platform Management & Optimization

• Maintain social media accounts, ensuring brand consistency in bios, visuals, and overall channel hygiene.
• Monitor and address technical issues by liaising with platform representatives (Meta, X, TikTok) and social media management tool providers (Sprout, Sprinklr, Hootsuite).

Trend Analysis & Community Engagement

• Monitor global and local social media trends to enhance content strategy.
• Identify and leverage trending topics, hashtags, and formats to increase audience engagement.

Performance Insights & Campaign Support

• Analyze social media performance metrics, providing actionable insights to refine strategies.
• Contribute to campaign planning and execution by generating creative ideas and recommendations.

Qualifications & Experience

• Diploma or higher in Marketing, Journalism, Communications, or a related field.
• Professional certification in marketing or communications (preferred).
• Minimum 1-3 years of experience in social media management.
• Industry exposure in large cross-functional organizations, marketing agencies, or social media agencies.
• Experience managing social media for consumer brands, including content creation, community engagement, and performance analysis.
• Strong understanding of social media best practices across Meta, X, and TikTok.
• Awareness of emerging social media trends and digital engagement strategies.
• Excellent copywriting skills.
• Ability to conceptualize and collaborate with production teams to bring content ideas to life.
• Proficiency in social media management tools like Sprout, Sprinklr, or Hootsuite (preferred).

Availability:

Preference will be given to candidates available immediately after accepting the offer.

We are looking for a candidate who will be able to work in the United Arab Emirates.

Please apply with your resume and remember to provide us with your contact details.

We will review your job application within 7 working days.

Should your profile fit the requirements of the role a consultant from Edari will be in touch with you to get a deeper understanding of your profile, to discuss the role in more detail and potential next steps