Influencer Marketing Manager

Ounass, The Middle East's premier luxury e-commerce platform, is looking for a strategic and data-driven Manager of Influencer Marketing to lead the growth of our influencer ecosystem across the GCC. This role is perfect for a visionary leader who thrives at the intersection of creativity, performance, and innovation.

As the Manager of Influencer Marketing, you will be responsible for shaping and executing a high-impact influencer strategy that drives brand awareness, customer acquisition, and measurable ROI. From mega to micro creators, you'll lead a multi-tiered approach to influencer partnerships that aligns with Ounass's position as a fashion authority in the region.

What you will be doing

Strategic Leadership

• Develop and drive influencer marketing strategies across mega, macro, and mid-tier creators.
• Oversee micro and nano influencer initiatives through automated platforms.
• Stay ahead of social media and influencer trends in the GCC to identify growth opportunities.
• Define KPIs in collaboration with cross-functional teams, with a focus on ROAS, CAC, and conversion.

Campaign Execution

• Lead the planning, briefing, execution, and optimization of paid influencer campaigns and viral activations.
• Ensure campaigns are aligned with brand values and drive measurable impact.
• Manage campaign budgets to hit monthly performance targets.

Analytics & Optimization

• Use performance data to identify top-performing influencers and partnerships.
• Track and report ROAS, engagement, and other metrics to guide future strategies.
• Provide post-campaign analysis with actionable insights.

Influencer Relations

• Build and nurture long-term partnerships with top regional influencers and KOLs.
• Negotiate contracts and manage deliverables to ensure alignment and value.
• Champion consistent brand advocacy across influencer touchpoints.

Organic Gifting & Brand Buzz

• Collaborate with the Brand team on gifting strategies that create excitement and organic reach.
• Drive creative gifting ideas that resonate with influencers and their audiences.
• Track the impact of gifting on awareness, engagement, and sales.

Team Leadership

• Mentor and lead a team of account managers and analysts.
• Foster a collaborative and performance-focused culture.
• Ensure cross-functional synergy across Marketing, Social, Creative, and PR.

What we are looking for

• Bachelor's degree in Marketing, Communications, or Business.
• 7+ years of experience in influencer marketing or digital marketing, ideally in fashion, beauty, or luxury.
• Proven success in driving acquisition and revenue through influencer-led campaigns.
• Strong knowledge of the GCC social and digital landscape.
• Highly analytical with experience in performance tracking and influencer platforms.
• Excellent communication, leadership, and relationship management skills.

What is it in for you

• Be part of the region's leading luxury e-commerce brand.
• Work with industry trailblazers and shape digital influence in the GCC.
• Enjoy a collaborative culture focused on innovation, creativity, and results.