The Senior Marketing Manager is responsible for developing and executing integrated marketing plans and communication strategies to drive brand awareness, lead generation, and sales, while leading the marketing department to enhance customer experience and improve sales team execution through innovative tools and engagement strategies.
Key Accountabilities
Job Context:
The Senior Marketing Manager will operate in a dynamic environment where the primary challenge is the successful implementation of a comprehensive marketing strategy while educating Emirates Bustanica on the essential practices for growing and engaging an external customer base. A significant aspect of the role involves executing as much creative work internally as possible, thereby reducing reliance on external agencies and aligning with the marketing budget. This includes responsibilities in both marketing and digital development, ensuring that all initiatives are cohesive and effectively contribute to the overall commercial strategy.
Education Qualification:
Work Experience:
Skills:
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.