Implementing marketing plan and budget for the facility
Support in the planning of marketing strategies for the Entity and implementation of all marketing strategies in the Entity.
Implementing promotional plans for facility staff/customers to guarantee a steady stream of customers, especially during off-peak periods.
Allocating and controlling marketing budget across internal and external sponsorship, profiling, and advertising costs.
Reviewing and approving subordinate budget inquiries when required.
Implementing the marketing and communication strategy to meet academic and clinical objectives.
Implementing the advertising and media plan.
Conducting Market Research
Evaluating products, prices, and services to maintain the highest standards of integrity in all UAE operations, including analysis of competitor products, price, promotion, and services.
Identifying market needs by conducting market research activities in order to understand customer needs, priorities, and aspirations.
Managing and overseeing the production of marketing collateral and other communication material for marketing and customer attraction.
Coordinating Events
Coordinating continuous promotional programs, conventions, and meetings.
Ensuring these events are well attended and organized.
Implementing brand positioning, including market activities and forecasting.
Maintaining up-to-date competitor information to ensure the facility retains its competitive edge in the marketplace.
Responsible for coordination of communication programs.
Marketing, managing and communicating the facility brand
Communicating the facility brand to UAE audiences to ensure that position and brand strength are understood by all UAE clients/customers/patients.
Coordinating with media organizations to create awareness about the facility and promote the facility's mission, clinical programs, staff, and events.
Desired candidate profile
Directing and overseeing all marketing projects and serving as the main project manager when required.
Managing production of facility promotional items and gifts.
Driving the implementation of the annual calendar of marketing and promotional events and activities.
Developing ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of the facility.
Representing the facility to the press and public where required (exhibitions, road shows, interview programs) in an ethical manner.
Identifying and establishing an appropriate community engagement program in the UAE and in key international markets.
Developing key corporate communications within the UAE (including special events, brochures, website, and other mediums in strategically important areas).
Developing and monitoring the delivery of facility paper-based and electronic promotional materials, including the maintenance of the core external web pages for the facility.
Qualifications
Required:
6-8 years of relevant progressive experience in a similar role with 3 years of supervisory experience.
Desired:
Experience in a large healthcare facility.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.