Crm Manager jobs in France

invygo is transforming car ownership in the Middle East through its flexible and digital-first car subscription platform. Our goal is to make car access simple, affordable, and commitment-free. Backed by top-tier investors and operating across the region, invygo is on a mission to lead the mobility revolution in MENA.

We're seeking a strategic Senior CRM Manager to architect and execute our end-to-end lifecycle marketing strategy—from first touch to long-term subscriber. You'll build our asset lifecycle and customer lifecycle frameworks from the ground up, defining how we engage prospects, convert leads, retain subscribers, and maximize fleet utilization. This is a high-impact role where you'll own the entire flywheel: driving conversion rates through different conversion channels (such as email, WhatsApp, inbound sales, in-app messaging), improving retention through smart recommendations, maximizing vehicle utilization, and optimizing unit economics through data-driven promotional strategies and sophisticated CRM campaigns. You'll craft the strategic playbook for how we engage with customers at every touchpoint—turning idle assets into revenue-generating subscriptions, prospects into subscribers, and one-time customers into long-term advocates.

• Asset Lifecycle Strategy: Creating frameworks that dynamically promote vehicles based on idle duration, inventory costs, and demand signals to maximize fleet utilization and minimize waste.
• Customer Lifecycle Strategy: Building complete journey maps and engagement strategies from first touchpoint through post-churn renewal, identifying key conversion moments and retention levers.
• Revenue Growth: Developing promotional strategies, discount frameworks, and campaign architectures that drive subscriber acquisition while maintaining healthy contribution margins.
• Conversion Optimization: Designing high-performing campaigns across all channels that move prospects through the funnel efficiently and cost-effectively.
• Retention & LTV Maximization: Creating programs that reduce churn, extend subscription duration, and increase customer lifetime value.
• Communication Excellence: Elevating every customer touchpoint to create seamless experiences that drive engagement, satisfaction, and revenue opportunities.
• Additionally, this role requires strategic thinking — defining what we should do and why — and tactical execution with hands-on involvement, managing a small team by building campaigns, workflows, and systems that deliver results.
• Work at the intersection of growth, revenue, and product to ensure every campaign decision improves both customer experience and business performance.

• Strategic Framework Development: Design comprehensive asset lifecycle marketing strategy that ties inventory management to promotional tactics.
• Customer Lifecycle Framework: Build customer lifecycle framework with defined stages, KPIs, and engagement strategies for each phase.
• Promotional Playbook: Develop promotional playbook including discount strategy, offer testing methodology, and ROI frameworks.
• Segmentations & Reporting: Create segmentation models based on customer behavior, vehicle preferences, price sensitivity, and lifecycle stage; Define success metrics and reporting dashboards for lifecycle performance.

• Channel Execution: Execute multi-channel campaigns across email, WhatsApp, SMS, in-app messaging, and inbound sales coordination.
• Automation & Workflows: Design automated workflows for lead nurture, conversion, onboarding, engagement, renewal, and win-back.
• Urgency Campaigns: Build urgency-driven campaigns for high-priority idle vehicles or time-sensitive promotional windows.
• A/B Testing: Develop A/B testing roadmap to continuously optimize messaging, offers, timing, and creative across channels.

• Collaboration with Revenue: Partner with Revenue to understand real-time inventory status, idle duration, and cost implications.
• Dynamic Promotions: Create dynamic promotional campaigns that prioritize vehicles based on idle costs and opportunity loss.
• Discount Structures: Design tiered discount structures optimized for different idle scenarios.
• Measurement: Track and report on idle cost reduction driven by marketing initiatives.

• Funnel Optimization: Own and optimize conversion rates at every funnel stage.
• Personalized Offers: Create personalized offer strategies based on customer segment, vehicle interest, and conversion probability.
• Re-engagement: Design re-engagement campaigns for stalled leads and abandoned applications.

• Smart Recommendations: Develop smart recommendation systems for upgrades, add-ons, or vehicle swaps to increase engagement.
• At-Risk Interventions: Create at-risk customer interventions and win-back campaigns for churned subscribers.
• Referral & Advocacy: Design referral and advocacy programs that turn satisfied customers into acquisition channels.
• Feedback: Implement feedback loops to continuously improve customer experience based on behavioral data.

• Leadership: Manage and mentor a small team of CRM specialists and Telesales agents.
• Collaboration: Partner with Growth Analysts on attribution modeling, cohort analysis, and campaign performance measurement.
• Cross-Functional: Collaborate with Product, Growth & Revenue teams to align lifecycle campaigns with product features & growth targets.

• Platforms: Manage CRM and marketing automation platforms (currently: Clevertap, Sendgrid & Twilio).
• Data Quality: Ensure data quality, proper segmentation capabilities, and integration with subscription management systems.
• Reporting: Build reporting infrastructure to track campaign performance, conversion metrics, and revenue impact.
• Analytics: Leverage analytics tools to understand customer behavior and identify optimization opportunities.

• 7+ years in lifecycle marketing, growth marketing, or CRM with proven track record of driving conversion and revenue growth.
• Strategic thinker with ability to design frameworks and playbooks from scratch, not just execute existing strategies.
• Hands-on executor comfortable building campaigns, writing copy, setting up workflows, and analyzing performance data.
• Team leadership experience managing and developing marketing professionals.
• Strong analytical skills; proficiency in SQL is a plus, Excel/Google Sheets wizard, and deep analytics platforms knowledge (Google Analytics, Mixpanel, Amplitude).
• Deep expertise in marketing automation platforms and multi-channel campaign orchestration.
• Data-driven decision maker who uses testing, experimentation, and metrics to guide strategy.
• Excellent communicator able to influence cross-functional stakeholders and present insights to leadership.
• Experience with subscription businesses or high-consideration purchase cycles.

• Background in mobility services, B2C subscription businesses, rental or asset-heavy industries.
• Experience with inventory marketing or dynamic pricing campaigns.
• Knowledge of Middle East/GCC markets and consumer behavior in the region.
• Familiarity with high-value transactions (500 USD+ monthly contracts).
• Experience integrating CRM systems with inventory management.
• Track record of building lifecycle marketing functions from the ground up.
• Understanding of unit economics, contribution margin analysis, and promotional ROI modeling.