Marketing Manager jobs in Italy

Would you like to be part of a continuously growing family‑run business that now operates more than 30 hotels & residences across Europe? Do you want to help create a temporary home where our guests feel completely at ease? At Falkensteiner, you'll find a dynamic and open‑minded team that values both innovation and tradition.

We are building a beach resort with numerous sports facilities and play areas for young and old on the seafront in Sicily, the antithesis of the Italian dolce far niente, the sweet idleness. Here, active highlights alternate with relaxing moments – a perfect mix for a family holiday.

Opening 2026

Location: approx. 10 kilometres from Licata, Sicily

125 rooms and suites, sports facilities, children's areas (babies to teens), spa & water worlds

Architecture & interior design: Vudafieri Saverino Partners

• Development of the Resorts marketing strategy (communication focus, USPs, markets, target groups) in coordination with the Group Director of Marketing
• Creation of the Resort’s marketing plan and marketing budget based on the marketing strategy
• Regular coordination with the Resort General Manager (GM), the Hotel Managers and Revenue Manager regarding booking status and trends, marketing activities, packages, and special offers
• Active input to the Resort GM on the development of the Resort product, particularly with focus on key topics, events, and experiences, and support to the Resort team in their implementation
• Selection, negotiation, and execution of Resort collaborations and local partnerships to expand the Resort’s offerings and enhance the guests’ experience.
• Ongoing adjustment of the marketing plan based on the Resort’s needs and implementation of marketing activities in cooperation with HQ marketing teams.
• Continuous briefing and alignment with Performance Marketing at HQ.
• Ongoing review and briefing of website content for the Resort, including independent creation, maintenance, and updating of events and packages in coordination with Revenue Management and the Reservations Department.
• Briefing of content and delivery of updates to HQ for the stay‑related guest communication.
• Planning of themes, selection of offers, creation, sending, and monitoring of a regular Resort newsletter to contacts, as well as the conception and implementation of lead generation activities to acquire new newsletter subscribers for the Resort.
• Supervision of the Resort’s social media strategy and output, ensuring alignment with marketing and commercial goals.
• Regular coordination with the Regional PR Manager on PR topics, press releases, media trips, journalist/influencer visits, including support for the on‑site care of journalists and influencers.
• Development and execution of in‑house marketing activities, ensuring regular updates and quality control of hotel collateral, fact sheets, and presentations in line with CI/CD standards.
• Active engagement with the local tourism board and other local key stakeholders.
• Competitor analysis covering product offerings, newsletter strategy, and social media strategy, including potential site inspections
• Monthly reporting on marketing activities.

• Completed marketing education, ideally combined with tourism training
• at least 5 years of professional marketing experience in the hotel industry, preferably directly in a hotel
• Flexible, communicative, empathetic, and data‑driven
• Fluent in Italian and English, other language is a plus

• All‑inclusive Onboarding for a great start on the job
• Free use of fitness facilities
• Individual development plans and support through internal and external training and development opportunities
• Career and development opportunities at other Falkensteiner hotels
• The chance to shape the future in a dynamic and open work environment
• Employee rates and special prices for family and friends, plus additional discounts on food & beverages and wellness services at our hotels

You can find more benefits here: https://www.falkensteiner.com/en/employer#benefits

Questions? Write an email. We like to answer

Please apply just over the Button "Apply"

CONTACT: Christoph Crepaz· Managing Director Marketing & Sales

• Walcherstrasse 1A, Stiege 2C, Top 6.04, 1020 Wien

Wirf einen Blick auf deinen zukünftigen Arbeitsplatz: https://www.falkensteiner.com/karriere