Marketing Manager-Jobs in Italien

To manage the product specifications and packaging in line with the agreed product strategies and priorities, cooperating with the local countries of the assigned geographical area.

• Proposes any product launch and line extension in the assigned countries, taking into consideration the Power Brands and Strategic Cells reports
• Guarantees the approved Unique Selling Propositions and the Business Value Proposition of the assigned products are correctly deployed in every communication stream (Digital, packaging, local material…)
• Analyses the consumer and retail trends received from the local Category Management Dept. (market trends, competitors, consumers…) to feed the product innovation plans.
• Supports the local Category Managers of the assigned countries about category insights in order to draft Trade Stories for clients.
• Analyses the consumer complaints reports and liaises with local Category Management Dept & local Product Office Dept in order to monitor the corrective actions aimed at matching the quality standards
• Liaises with the Group operating Process Dept to organise the agreed product trials and analyses the results in order to submit a final proposition to the Line Manager & Marketing & Sales Director Brand.
• Manages the packaging creation of the assigned products with the Graphic Designer and packaging agencies, under the lead of the Line Manager
• Liaises with the local Category Management Dept to adapt the on-packaging communication to the local standards and laws.
• Supports the Line Manager to build and deploy the Brand books.
• Drafts the annual Marketing plan of the assigned countries, in collaboration with the Line Manager and the Marketing & Sales Director.
• Supports the local Category Management Dept implementing the agreed consumer marketing strategies and action plans
• Facilitates the implementation of the editorial Plans in the assigned countries, curing the relationship between the Digital Marketing & Sales department and the local Marketing & Sales Dept
• Controls the orders and invoices of packaging agencies
• Raises the Purchase Order and manages the administration flow of the media investments made in the assigned countries

• Collaborative mindset, able to work across diverse EU cultures and align them with Italian HQ strategies
• Innovation-driven, constantly challenging the status quo with new, scalable ideas
• Strong project management skills, acting as a bridge between local market needs and HQ strategic direction
• Excellence in planning and execution, balancing long-term vision with operational accuracy
• Cross-functional collaboration with local Marketing, Operations, and HQ teams
• Strategic thinking with the ability to simplify complexity and identify winning paths

• Master’s degree in Economics, Business, or related fields
• 5+ years’ experience in top-tier Consumer Packaged Goods companies, ideally in non-food or household categories
• Proven success in product management and in leading complex product portfolios or innovation projects
• International experience is a plus
• Fluent in English

• The chance to work in an international Group and a concrete opportunity for professional growth
• A dynamic environment based on teamwork
• Sofidel Language Learning Programme through innovative digital platform for you and one additional user, such as family member or friend.