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Local Marketing Manager
Job summary
An education technology company is seeking a Local Marketing Manager to lead marketing efforts in Milan. This role involves driving local brand awareness and managing community engagement through events and partnerships. The ideal candidate should possess a Bachelor’s in Marketing or related fields and have at least 3 years of experience in local marketing. Key responsibilities include executing marketing campaigns, scouting real estate for new centres, and managing local digital channels like Instagram. Proficiency in Italian and English is required, and the position is on-site.
Qualifications
- 3+ years of experience in local marketing or related roles.
- Strong organisational skills with multitasking ability.
- Experience in managing digital local channels.
Responsibilities
- Plan and execute local marketing activities.
- Build relationships with schools and community partners.
- Manage Google Business Profiles and local content.
Skills
Education
Tools
The role in a Snapshot
As Local Marketing Manager, you will drive local brand awareness, organic lead generation and community engagement across Milan and nearby areas. You will also support our growth by scouting high-potential real estate locations for new centres. This role is field-focused and requires regular on-site activity, travel within the city and strong ownership.
Job Overview:
The Local Marketing Manager plays a pivotal role in elevating GoStudent’s visibility through local activations, community engagement, and neighbourhood-level marketing initiatives. This role is field-driven and requires a hands-on, proactive approach to managing events, building partnerships, and generating organic leads.
Additionally, the Local Marketing Manager will support our expansion by scouting and evaluating real estate opportunities for new GoStudent Tuition Centres.
The ideal candidate is entrepreneurial, highly organised, and deeply connected to the local community landscape.
Location
Milan, Italy (On-site)
Key Responsibilities:
Local Marketing & Field Activation (≈50%)
incl. Digital Local Marketing
- Plan and execute local activities: promo stands, school fairs, sports events, open-door days, flyer distribution.
- Build relationships with schools, clubs and community partners.
- Represent GoStudent on-site and convert interest into leads.
- Manage and optimise Google Business Profiles and local Instagram content.
- Track engagement, visibility and lead performance.
- Identify, assess and document potential locations for new Tuition Centres.
- Conduct on-site visits to evaluate visibility, accessibility and overall suitability.
- Coordinate with local real estate agents and landlords.
- Provide clear recommendations to the Expansion team.
- Adapt and localise marketing materials for the Italian market.
- Support light copywriting for local assets and social content. (i.e. flyers, posters, emails, etc.)
Qualifications:
Bachelor’s degree in Marketing, Business Administration, Communications or related field.
Proven experience (3+ years) in local marketing, field activation, community outreach, or trade marketing roles.
Strong project management and organisational skills, with the ability to multitask effectively.
Experience working directly with Sales teams or in field-driven environments.
Strong communication and stakeholder management abilities.
Hands-on experience in managing digital local channels (Instagram, Google Business Profiles).
Native-level Italian and good English proficiency.
Comfortable working on-site the majority of the time and travelling across Milan.
Strong networking and representation skills.
Entrepreneurial mindset with ownership, resilience, and strong execution focus.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.