Brand Marketing Manager jobs in United Arab Emirates

The Manager, Marketing is responsible for the development and implementation of an integrated marketing plan for the University. The Manager oversees delivery of marketing campaigns in alignment with the University's business priorities as well as the management of all marketing projects.

• Contribute to the development of the Department's strategy, as well as annual business plans.
• Contribute to the development of the Department's policies and procedures, in line with the overall business objectives of the University, ensuring they promote leading practices and excellence.
• Contribute to the development and management of the Department’s budgets and report back on a timely basis to ensure that divergences are addressed promptly.

• Develop and implement the University's marketing plan and strategies, ensuring they are in line with the University's brand image.
• Manage all marketing activities including branding and production, and direct the day-to-day logistics of all Marketing projects, adhering to project timelines, budget, and production objectives.
• Prepare outsourced briefs and provide financial and marketing justifications, objectives, and schedules for execution and delivery timelines.
• Monitor and manage the marketing budget on a monthly basis to ensure that campaigns are delivered in line with set income and attendance targets through cost-effective campaigns that show return on investment.
• Support all aspects of marketing projects related to events, providing special events and outreach logistical support and designing presentations and marketing materials.
• Manage and develop the production and distribution of marketing and communications materials for the University, including advertisements, hand-outs, stands, printed materials, brochures, and other required print or web needs.
• Support the Director, Communications build and manage relationships with advertising agencies, media, vendors and suppliers on all media related issues such as advertising and promotional campaigns.
• Periodically conduct studies through external agencies to understand effectiveness of marketing strategy and identify action plans to strengthen marketing initiative.
• Liaise with all internal stakeholders to research, develop and plan the University\'s long-term branding requirements.
• Initiate briefs, project plans and checklists, and follow up with internal and external stakeholders to monitor progress, report updates and supervise ongoing jobs.
• Establish and maintain the University’s annual marketing calendar and action plans to maximize efficiency.
• Support the development of branding plans and proactively monitor progress and seek to develop brand profile and positioning.
• Research, analyze, and monitor financial, technological and demographic factors to capitalize on market opportunities and identify trends in branding.
• Manage, plan and define the University’s brand, upholding branding guidelines, and working with all staff to promote a strong, cohesive brand.
• Ensure adherence to the University\'s information security policies and procedures, and report breaches or other security risks accordingly.
• Ensure coordination with other departments to facilitate the accomplishment of tasks and responsibilities, as and when needed.
• Demonstrate a strong commitment and practice to maintaining a safe and healthy work environment.
• Perform any other tasks assigned by Line Manager.

• Provide coaching, guidance and mentoring as required to enhance the internal capabilities of the team and ensure the achievement of established objectives and plans.
• Recommend appropriate training courses as per the pre-determined training needs, evaluate their effectiveness, and monitor their results.
• Carry out performance appraisals for subordinates according to planned schedules and recommend necessary actions as per the applied practices.
• Conduct periodic meetings with subordinates to ensure that priorities are clear and workflow is running smoothly.
• Follow-up on employees\' administrative affairs such as vacations, leaves and other administrative and related affairs

• Bachelor’s degree in Marketing, Public Relations or any other related field.
• A minimum 12 years of relevant experience.