Jobs at Boots in United Kingdom

Closing Date: 15th September

Location: Nottingham, Full Time (Monday-Friday)

Contract: Permanent

Recruitment Partner: Frankie McCallister

Welcome to the Boots Opticians Marketing team - an exciting, award-winning team that likes to have fun and get things done. At the heart of Boots Opticians growth plans, we help our customers to See What's Possible, working with exciting fashion brands and educating customers on the importance of looking after their eye health.

The Brand Strategy Manager will lead the strategy & overall approach for Boots Opticians' positioning, what we communicate & how we show up to customers, including brand and creative consistency across all channels. Over the next 3 years the primary focus of this role will be to grow market share through improving brand saliency, meaning & difference, internally known as 'brand reappraisal'.

1. Responsible for leading the strategy for the brand reappraisal workstream in the 3YP including customer insight, growth leavers and overall approach.
2. Collaborate closely with Brand Activation Manager on execution of brand plans; and Advertising & Planning manager on eye test/commercial plans.
3. Oversee overall Marketing Budget requests, business cases and splits across the team.
4. Develop Marketing Strategy Documentation alongside Head of Marketing & Customer Director, evolving overtime.
5. Develop & deliver marketing communications review process to ensure consistency, brand standards & exceptional 'award winning' creative.
6. Keep up to date with marketing industry & consumer trends/insights and develop what this means for Boots Opticians e.g. changing media landscape, Generative AI etc.
7. Identify opportunities to improve our brand communications and perception gaps with customers & lead on strategy to deliver.
8. Lead all brand measurement & customer insight, finding new ways as appropriate to measure brand growth.
9. Collaborate with Boots UK (retail) Marketing, PR & No7 Beauty Company teams on joint plans to drive consistency & leverage strengths across the Masterbrand.
10. Support in-direct line management of team members in other parts of Boots.

1. Experience in leading brand growth and transformation.
2. Extensive understanding of media landscape, channels & innovation.
3. Portfolio of excellent creative in a strategic & consistent way.
4. Excellent Communicator & Relationship Builder.
5. Deep brand measurement understanding.
6. Ability to deliver outcomes through influencing others.

1. Worked in Retail/ Healthcare previously, ideally Optical or Fashion.
2. Social media, PR & customer research strategy experience.

At Boots Opticians, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

1. Boots Retirement Savings Plan.
2. Discretionary annual bonus.
3. Generous employee discounts.
4. Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child.
5. Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
6. Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at boots.jobs/rewards.


If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you'll be notified by email.

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.