Brand Manager jobs in United States

Imagine a place where your contribution to building and managing insight-led brands can shine on a grand stage, shaping the future of our customers for the better. Join Group Brands, where passion meets purpose. We are dedicated to crafting brands that truly connect with our customers. Join us and be part of a team at the forefront of creating brands that are future-ready, customer-centric, and experience-driven. Within the Group Brands team, we’re responsible for protecting our family of brands – and our customers. We’re a small and friendly team who are really passionate about our role, which involves managing the Group’s trade marks, licensing their use and monitoring (and sometimes taking action against) infringing or unauthorised use. As an assistant manager in our brand protection team you will:

• Be a custodian and ambassador for our brands, providing brand consultancy and subject matter expertise in brand, protection and intellectual property and building strong relationships with key stakeholders and suppliers.
• Manage and support ‘always on’ brand protection activities such as approving use of our logos by third parties, conducting research on new brand assets, monitoring and analysing reports on misuse or our brands or investigating potential infringement issues.
• Use data and draw on external insights to help the team and its stakeholders understand and report on activity and the impact we’re making to inform priorities and the evolution of brand protection strategies.
• Create guardrails, training materials and engagement plans to educate colleagues and embed a clear understanding of brand protection across the organisation.
• Design and manage tools and processes, advocating for new ways of working that help us go faster for the future.
• Contribute to the delivery of brand or business transformation, owning specific deliverables in larger scale programmes or managing smaller scale projects.

We’re looking for someone who has a passion for brands and knows that every interaction with our customers matters. You’ll become a go‑to person on brand protection, using your skills and knowledge as a translator, investigator, plate spinner and cheerleader for our brands, so you’ll need:

• A foundational level of knowledge of brand management, with an interest in brand protection – practical experience of working in this field, with legal frameworks or teams, or a qualification relating to intellectual property would be handy.
• The ability to analyse, interpret and translate the technical into the practical ‘so whats’ – whether that’s data, insights or legal guidance, using storytelling, data analysis and visualisation techniques or practical guidelines to help influence people and decisions.
• To be inquisitive, a quick learner and creative thinker who can work at pace – spotting opportunities to connect the dots, challenge and redefine tools and processes and help make change happen.
• You will think We not Me. Simply put, you will want to work with others to enable the bank to win in the market with customers. You actively listen, and actively learn in order to contribute to being part of a team of T‑shaped people that are non‑competitive, psychologically safe, and achieve brilliant things together.
• Our focus is to ensure we are inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it is why we especially welcome applications from under‑represented groups. We are disability confident. So, if you would like reasonable adjustments to be made to our recruitment processes, just let us know.

So, if you are excited by the thought of becoming part of our team, get in touch. We would love to hear from you! At Lloyds Banking Group, we’re driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you’ll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you’ll have many opportunities to learn, grow and develop. We keep your data safe. So, we’ll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We’ll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. We’re focused on creating a values‑led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.