Brand Manager jobs in United Kingdom

ARE YOU LOOKING TO INSPIRE THE NEXT GENERATION?

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

We’re looking for a passionate and creative Assistant Brand Manager to join our marketing team in the UK and help shape the future of one of the world’s most iconic toy brands: Barbie! This is a fantastic opportunity to bring fresh ideas, drive consumer engagement, and contribute to strategic marketing campaigns for a brand that encourages limitless potential in every girl! Barbie focuses on creating diverse dolls, accessories, and story lines that encourage children to explore hundreds of different careers and lifestyles, ultimately showing them they can be anything! We are looking for a passionate, driven individual that can support the Barbie Brand Manager and Senior Marketing Manager in delivering purpose‑led brand activations that ultimately deliver brand growth. The Assistant Brand Manager is responsible for supporting the development of brand and category strategies at a local level, as well as delivering local marketing plans, tactics (the 4P’s of Product, Price, Place, and Promotion), and assets that work effectively in the UK to gain category share in a profitable way, ensuring the continued iconic status and growth of the Barbie brand.

We look for people that are excited by a challenge, want to be rewarded for performance and who are motivated to make things happen. Through your experience at Mattel, you will be able to discover your inner spirit by seeing the business from different perspectives and accelerate your career growth.

• Develop and execute the local Brand Franchise strategies in partnership with the Barbie Brand Manager.
• Collaborate closely with the other members of the Marketing and Sales Team (day‑to‑day communication) for effective brand management.
• Media Agency management; collaborate with external partners on delivering standout campaigns with clear results and learnings.
• Product Line selection: create recommended line and pricing architecture for each season refresh.
• Interrogate the Barbie segments you will own, analyze their performance and work on strategies to grow these segments.
• Deliver compelling product and marketing presentations to sales and external retailers and partners.
• Contribute to joint meetings with top markets and global teams offering feedback for the UK market.
• Partner with the global, sales, finance and planning team for day‑to‑day management of the UK business.
• Manage local A&P spend management in line with brand priorities.
• Share learnings of best practice within regional and global teams. Implement learnings from other markets where appropriate.

• Competitive salary + bonus scheme
• Private Healthcare & Dental schemes
• Pension plan co‑funding (up to 10.5% company contribution)
• 25 days of annual leave plus 8 public holidays
• Paid sickness
• A variety of employee perks and discounts
• 4 days in office, 1 day WFH
• Early finish on Fridays

• Minimum of 2 years Marketing including Marketing/Commercial experience at a similar level within Brand Marketing in Toys, FMCG or licensed consumer goods or Franchise Management experience (preferably in the children’s entertainment sector).
• Degree in Marketing, Sales, Business Administration preferred.
• Can build strong and effective relationships with many stakeholders.
• Ability to work on a wide variety of projects with aggressive deadlines and can multi‑task accordingly.
• Strategic thinking ability and able to demonstrate creativity through the proposal of new business opportunities.
• Commercial understanding: comfortable with interpreting data and drawing conclusions from it. Understand what’s needed to assess financial opportunities within a Category / Market.
• Great tactical skills, ability to react quickly to changing situations.
• Fluent in written and spoken English

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher‑Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel’s award‑winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and https://www.instagram.com/MattelCareers.

Mattel is an Affimative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.