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The position is responsible for supporting and growing the business development, brand visibility, and program execution of the Gérard Bertrand portfolio across Western Canada.

This role reports directly to both Pacific Wine & Spirits President and Gérard Betrand Director Export Canada. The position is responsible for supporting and growing the business development, brand visibility, and program execution of the Gérard Bertrand portfolio across Western Canada.

Acting as a key market-facing representative, the Western Canadian Field Commercial Manager, Gerard Bertrand Wines ensures alignment between commercial objectives, brand standards, and in-market execution for bothprestige and core market wines, across the on-premise and retail channels.

Act as a key brand representative for Gérard Bertrand in Western Canada

Open new business opportunities, support current, while developing new distribution points for Gérard Bertrand wines across Western Canada, in bothon-premise and retailchannels

Work alongside sales team during key account meetings, includingregional and national chains, market visits, and structured sales calls.

Participate in structured route planning to ensure consistent market coverage across major metropolitan and resort territories such at Whistler, Banff, Lake Lousie, Okanagan, and Jasper

Support Pacific sales team in achieving & maintaining annual KPIs, including distribution objectives, “By the Glass” & “By the Bottle” placements, required events and the annual balance between on-premise and retail business.

Market Execution & Account Support

Manage the execution of commercial programs and promotional agreements, in keeping with local regulations

Support sales team in promotional execution and brand visibility activations

Ensure consistent brand presentation and messaging across all brand activations

Build and maintain strong working relationships with

key retail trade and on-premise accounts

sales teams, agents and liquor boards (distributors)

local wine educators (ie WSET instructors, Canadian Assoc. of Professional Sommeliers)

VIP wine consumers and local consumer wine groups

Travelto the estate of Gerard Bertrand with sales teams, key accounts, and VIP customers, supporting brand engagement and education, as pre-approved and required.

Education & Brand Activations:

Deliver wine education and training programs to:

Sales teams

On-premise and retail staff

Regional and national account partners

Host and lead for both trade, media and consumers:

Masterclasses

Educational tastings across Western Canada

Regional wine festivals and wine shows, as required

Execute national account training programs as required within the territory

Budgeting & Reporting

Create, manage, and track event and travel pre-approved budgets within Pacific and Gerard Bertrand guidelines

Manage travel logistics and scheduling across Western Canada

Manage and reconcile expenses for reimbursement. Understand European Union funding and recovery, where applicable.

Execute and track sampling programs in compliance with provincial liquor board regulations

Regularly complete and report a competitive analysis, including market share, in market promotions, social media content and pricing strategies.

Provide regular reporting, including:

Weekly, monthly, and quarterly activity reports

Sales performance, shipments, depletions, and promotional effectiveness

Track marketing investments, on-premise performance, chain activity, and key account initiatives

Maintain customer and consumer databases for events, invitations, and product launches

Participate in Pacific Wine & Spirits sales meetings, brand planning sessions, and annual sales summits

Collaborate closely with Pacific internal teams (sales, marketing, finance, administration) and other Gérard Bertrand agencies in Canada

Bachelor’s degree in Business, Marketing, Hospitality or equivalent experience

3–5+ years in wine, beverage alcohol, hospitality or CPG

Fluent English (French strongly recommended)

Confident presenter, experienced in tastings and trainings

Highly organized, autonomous, relationship-driven

Strong closing and influencing skills

Comfortable with evening/weekend events

Physically able to lift 23kg / 50lbs and stand for long periods

Provincial liquor certifications (Pro Serve, Serving It Right)

Proficiency in Excel, PowerPoint, Outlook, social media

Strong Assets

Knowledge of liquor board systems: BCLDB, Container World, SLGA, MBLL, AGLC

Familiarity with EZ Focus data platform

Ideally located in Calgary or Vancouver.