Coach
Town of Mount Royal, QC, CA
Job Description
The Sales Associate role is an integral part of the store’s overall success and efficiency, demanding direct attention to our brand commitment when servicing our customers and driving results. Responsibilities include:
Sales Floor:
- Understand organizational objectives and make decisions that align with Company priorities.
- Take ownership and commit to delivering results, while remaining actively aware of personal and store metrics; create personal sales and clienteling strategies in partnership with the management team.
- Create short- and long-term strategies to achieve personal metrics and performance goals.
- Take ownership of personal survey results and create plans to improve and overcome areas of opportunity.
- Represent Coach as a brand ambassador.
- Demonstrate Coach’s Selling and Service expectations at all times.
- Understand changes in the local market that may impact business performance and support the execution of local sales strategies and tactics.
- Drive business through sales strategies, clienteling, sourcing new customers, and maintaining ongoing productive relationships with customers.
- Create positive impressions with customers by bringing the best self to work through attire consistent with Coach’s Guide to Style.
- Build credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong knowledge of competition.
- Provide in-depth product knowledge, including features, benefits, current offerings, and overall product value.
- Remain aware and clearly communicate current pricing and promotional strategy to customers.
- Discuss product features and build the sale by leveraging cross-selling skills and abilities.
- Cross-sell and encourage beneficial product add-ons that relate to the customer’s shopping needs.
- Be sensitive to customers’ needs and tailor approach by reading cues.
- Attend to the unique and individual shopping needs of each customer.
- Work with multiple customers simultaneously and break away as appropriate.
- Follow up with customers consistently and genuinely to influence/close the sale.
- Flex personal selling techniques to contribute to overall store financial results.
- Build lasting and loyal relationships with customers.
- Leverage Coach’s tools and technology to support relationship building and clienteling efforts.
- Create enthusiasm and positivity for a shared vision and mission.
- Promote and endorse a team selling environment.
- Foster an environment of teamwork, trust, and collaboration with internal and external customers.
- Remain solution-oriented; be adaptable and flexible to changing business and store needs.
- Welcome feedback and adapt behaviors as appropriate.
- Maintain a calm and professional demeanor at all times.
Operations:
- Ensure all daily tasks are completed without negatively impacting service or Coach standards.
- Complete daily operational tasks including maintaining store (sales floor and backroom), cash wrap, and visual merchandising to Coach standards consistently and in a timely manner.
- Maintain a clean and tidy selling floor at all times.
- Adhere to all applicable retail policies and procedures including POS, Operations, and Asset Protection procedures.
- Replenish inventory on sales floor as needed.
- Support Store Inventory Process by processing shipment, stocking shelves, replenishing sales floor, and maintaining strong organizational standards as it relates to product both in the stockroom and on the sales floor.
- Support cash-wrap when needed to process purchases, returns, and exchanges.
- Efficiently process customer transactions: Purchase, Return, Exchange, Found Order, etc.
- Effectively help to prepare the store by organizing functional areas, performing routine cleaning, maintaining strong organizational standards, and maintaining visual merchandising expectations.
Competencies Required:
- Drive For Results: Can be counted on to exceed goals successfully. Steadfastly pushes self and others for results.
- Customer Focus: Dedicated to meeting the expectations and requirements of internal and external customers.
- Creativity: Comes up with a lot of new and unique ideas.
- Interpersonal Savvy: Relates well to all kinds of people; builds rapport and constructive relationships.
- Learning on The Fly: Learns quickly when facing new problems; open to change.
- Perseverance: Pursues everything with energy, drive, and a need to finish.
- Dealing with Ambiguity: Can effectively cope with change and handle risk and uncertainty.
Additional Requirements
- Experience: 1-3 years of previous sales experience, preferably in a luxury retail service environment.
- Education: High school diploma or equivalent; college degree preferred.
- Technical: Knowledge of cash register systems, basic computer skills, and the ability to use mobile POS and the Internet.
- Physical: Ability to execute at a fast pace, communicate effectively, and maneuver the sales floor and stock room.
- Schedule: Ability to meet Coach Scheduling & Availability Expectations, including a flexible schedule.
Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.
Tapestry, Inc., parent company of the Coach brand, is an equal opportunity and affirmative action employer.