About the Company:
Our client is a leading organisation in the Wellness sector, dedicated to delivering exceptional digital experiences and online retail success. They are seeking an experienced Digital E-Commerce Marketing Manager to drive our online presence and sales growth.
Job Summary:
The Digital E-Commerce Marketing Manager will be responsible for developing and executing e-commerce marketing strategies, optimising the online shopping experience, and driving customer acquisition and retention. This role requires a blend of analytical thinking, creative marketing, and technical e-commerce expertise.
Key Responsibilities:
E-Commerce Management
- Oversee and optimise the company’s e-commerce website (e.g., Shopify, WooCommerce, Magento) to enhance user experience and maximise conversions.
- Manage product listings, pricing, and promotions to increase sales and profitability.
- Monitor and improve website performance, ensuring mobile optimisation and a seamless checkout experience.
Digital Marketing Strategy
- Develop and execute data-driven digital marketing campaigns, including SEO, PPC, email marketing, and social media advertising.
- Create and manage paid advertising campaigns on Google Ads, Facebook Ads, and other platforms.
- Implement and refine SEO strategies to improve search engine rankings and organic traffic.
Customer Acquisition & Retention
- Develop and implement strategies to attract new customers and retain existing ones through targeted marketing campaigns.
- Utilise email marketing, loyalty programmes, and personalised content to increase customer engagement and lifetime value.
- Analyse customer behaviour and feedback to improve the overall shopping experience.
Analytics & Performance Tracking
- Monitor and analyse website traffic, conversion rates, and digital marketing performance using tools like Google Analytics.
- Generate insights and recommendations based on data analysis to refine marketing strategies.
- Track ROI on marketing efforts and optimise budget allocation for maximum impact.
Collaboration & Team Coordination
- Work closely with designers, developers, and content creators to ensure a cohesive brand presence across digital platforms.
- Coordinate with sales and customer service teams to align marketing efforts with business goals.
- Stay updated on industry trends and emerging e-commerce technologies to maintain a competitive edge.
Requirements:
- Bachelor’s degree in Marketing, E-Commerce, Business, or a related field.
- 3+ years of experience in digital marketing and e-commerce management.
- Proficiency in e-commerce platforms (Shopify, WooCommerce, Magento) and digital marketing tools (Google Ads, Facebook Ads, Google Analytics).
- Strong understanding of SEO, PPC, email marketing, and conversion rate optimisation (CRO).
- Experience with analytics tools and data-driven decision-making.
- Excellent communication, project management, and problem-solving skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Benefits:
- Competitive salary and performance-based bonuses.
- Flexible working arrangements, including remote work opportunities.
- Professional development and career growth opportunities.
- Employee discounts and wellness perks.
If you are a results-driven digital marketing professional with a passion for e-commerce, we would love to hear from you. Apply now to join our innovative team!