Event Director

Event Director

Guildford

Hybrid

Award winning events business seeks highly talented Event Director to lead across an exciting sporting Expo!

Reporting directly to the MD, this is a commercial-lead opportunity that is perfect for an experienced sales and event professional looking to take the next step up or an experienced Event Manager / Director.

Key Responsibilities:

1. Define the sales and strategy plan for the new launch event, strengthening sales and services and client excellence – including identification of key commercial objectives, strategy, tactics, potential risks, industry opportunities and measurable KPIs.
2. Uphold accurate and regular tracking, trend identification and trimming of department model to drive greater efficiencies, smarter working practices and effective resource allocation where required.
3. Produce and monitor financial forecasting, billing and processes, including firm control of department spend and reconciliation.
4. Review pricing policies and suggest ideas that drive higher revenue.
5. Take the lead role in developing their value-proposition for the Expo.
6. Suggest new ideas and technical innovations that improve the proposition.
7. Liaise with Marketing Team to develop the visitor proposition and increase visitor traffic.
8. Work with their Head of Content to ensure a strong content proposition is delivered.
9. Work with Operations Director to ensure operational expenditure is in line with budget.
10. Attend exhibitions (UK and International) to help generate revenue, promote the site and conduct interviews.
11. Proactively look for new/smarter ways to improve department processes and procedures to deliver a faster, more efficient service to clients.
12. Show a driven, revenue-first and hands-on management style that guides best practice, raises performance and delivers against the company's values.
13. Communicate regularly with the wider team to keep them updated on strategic and tactical department news, developments and results (weekly meetings).
14. Manage a small sales team.

Profile of Candidate Required:

1. Strong expo sales experience.
2. Ideally some team leadership/management experience.
3. Previous Event Director experience.
4. Previous launch experience.
5. Strong sales ethic with clear, measurable results.
6. Passion for sport/active industry.
7. Results driven.
8. Excellent communication skills.