Ux Writer jobs in United Arab Emirates

At Horizontal Digital we hold ourselves to one key belief:Youreonly as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites appsportalsand other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy data design and technology together to arrive at solutions that set the bar higher for Everyone.

We use these values to fuel superior results:

We forge relationships that make our impact 1000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

We’re not ones to sit on our hands and wait. Instead we anticipate opportunities collectively roll up our sleeves and find ways to execute the exceptional.

From new technologies to workplace philosophies we welcome the unexpected and constantly anticipate what’s next.

We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

We motivate each other to push past the easy answers and collectively arrive at bigger more inspiring ideas.

But enough about about you

We’re looking for a Content Writer / Copywriter who can bring language to life – across sectors formats and platforms – and help global brands connect with their audiences at every stage of the digital journey.

As a Content Writer / Copywriter you’ll craft thoughtful human-first content that meets users where they are across websites platforms campaigns and product journeys. This role sits at the intersection of creativity and performance blending voice storytelling structure and strategy to deliver content that drives clarity connection and conversion.

You’ll work across diverse clients and industries adapting to different brand voices compliance needs and localisation standards and ensuring content supports not just storytelling but searchability scalability and performance.

You’ll collaborate closely with content strategists UX designers marketers and technologists to craft messaging that not only works across platforms but works with the platform especially Sitecore Content Hub and emerging tools like SitecoreAI.

• Content Creation & Writing
• Write clear compelling copy for websites journeys campaigns and experiences across B2C and B2B sectors.
• Adapt tone and messaging to suit different industries (e.g. finance travel retail) and sensitivities (e.g. regulated content).
• Craft copy for CTAs headlines page narratives microcopy error states and everything in between.
• Write for different funnel stages from awareness to action to retention across omni-channel experiences.
• Voice Structure & Messaging – Interpret content strategy brand guidelines and audience insights into distinctive effective voice and messaging frameworks.
• Contribute to content models and templates that support component-based publishing in CMS platforms.
• Translate structured content fields into natural persuasive copy fit for both machine and human readability.
• Platform-Aware Copywriting – Write with an understanding of modular content models structured data and tagging for reuse and personalization.
• Align content to Sitecore and Content Hub capabilities (e.g. components assets content types).
• Contribute to content migration QA and authoring for digital builds.
• Search-Ready Writing (SEO / AEO / GEO) – Craft content optimized for search considering keyword strategy E‑E‑A‑T principles and natural language search.
• Help write metadata structured snippets and SEO-aligned headlines and intros.
• Consider voice search generative search and AI-powered content discovery.
• Collaboration & Iteration – Work in lockstep with UX Strategy Tech and Design teams to deliver joined‑up experiences.
• Participate in user journey mapping and content planning sessions.
• Collaborate with translation and localisation teams to support multilingual delivery.

• 5 years experience as a digital content writer UX writer or copywriter (agency or in‑house).
• Strong portfolio of web product or campaign writing with clear examples of voice clarity and strategic thinking.
• Ability to write for multiple tones of voice verticals and user types.
• Understanding of structured content and writing for modular design systems.
• Familiarity with SEO structured data and accessibility best practices.
• Experience working in or around CMS platforms like Sitecore Content Hub or similar.
• Awareness of how AI tools (ChatGPT Writer Grammarly) can accelerate content creation and where human craft must lead.
• Excellent attention to detail grammar flow and digital usability.
• Clear communication collaborative energy and the ability to take and apply feedback constructively.

• Experience writing for Sitecore-powered platforms or working within Sitecore Content Hub environments.
• Bilingual fluency in English and Arabic (especially for MENA-based clients).
• Experience writing content for high-sensitivity industries such as Financial Services Healthcare or Government.
• Experience with content QA localisation workflows and global publishing models.

• A consultancy where content is strategic not secondary.
• Work on global brands and multilingual platforms across exciting verticals.
• Collaborate with strategists designers engineers and marketers on truly connected experiences.
• Flexible hybrid culture supportive team and tools that help you do your best work.
• A chance to shape contents role in the future of experience‑led marketing.