Advertising Manager à Grande-Bretagne

Advertising / Media Planning / PR
Customer Service / Telecalling

Skillset:

media planning, content and event marketing

Jobseekers from any country

Responsibilities:
Oversee BDF planning at named resellers to ensure budgets and resources are allocated to support Apple’s strategic priorities.

Project managing the BD/CAP process/ future Ascent budget input to the systems, adjustments & tracking.

Develop a deep understanding of the Apple brand, the partner’s brand, and the local market to help drive an innovative partner strategy and amazing partner creative for all Apple products and services.

Execute communication workshops with partners' senior marketing teams and agencies.

Work 1-to-1 with key partners on the design of joint long-term marketing strategy & quarterly tactical planning, together with the relevant local and central teams.

Support the quarterly demand generation process in close collaboration with relevant AE/BDM/CM colleagues ensuring optimal communication of offers and promotions and the best possible media strategy.

Support partner contract negotiations from a channel communications, marketing, and merchandising perspective.

Manage the NPI Channel Communication for defined T2 partners.

Across defined Telco, Retailers, and VADs, work closely with the rest of the Sales and Business Development team to ensure comprehension of market opportunities and how to drive the optimal impact in terms of communication and media/content strategies.

Drive awareness, distribute, and educate partners on Marketing guidance and assets. Handle the compliant usage of Apple assets (Review and approval of partner ATL and BTL).

Actively support standard methodology sharing, consistent methodology in return on investment analysis and scale activities where possible across the region.

Develop post-mortems, benchmarking, and KPI tracking at named accounts, including linking to sales performance and campaign impacts.

Share best practices across defined markets and partners.

Minimum Qualifications:
You have 4-8 years of experience in channel marketing and a strong background in delivering campaigns. Working for an agency or with an agency as part of a brand is a plus.

You possess a deep understanding of the Apple brand and associated brand guidelines.

You have previous experience in influencing channel partners.

You have a deep understanding of media planning, content, and event marketing and have kept your digital marketing skills up to date.

You are fluent in English.

Experience of operating with Telco and Retailers is strongly preferred.

Company Industry:

• IT - Hardware & Networking

Department / Functional Area:

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords:

• Channel Customer Communications Executive