Digital Maketing Manager

About the Job

Bitunix is a rapidly growing cryptocurrency trading platform dedicated to providing seamless and secure trading experiences for users worldwide. Our mission is to drive innovation, security, and accessibility in digital asset trading.

Are you passionate about digital marketing and cryptocurrency? Do you thrive in data-driven environments and love scaling user acquisition through multichannel strategies? Join Bitunix and be part of the crypto revolution!

Responsibilities:

• Develop and execute data-driven digital marketing strategies to increase brand awareness, user acquisition, and retention.
• Manage and optimize all digital marketing channels including:
  • SEO & ASO for organic growth.
  • Performance marketing (PPC, Google Ads, Meta Ads, TikTok Ads, Twitter Ads, Reddit Ads, and Telegram Ads).
  • Programmatic advertising to automate and optimize ad placements across platforms.
  • Affiliate and influencer marketing to expand reach and engagement.
  • Content marketing & community growth via social media, blogs, and PR.
• Plan, execute, and analyze paid performance campaigns across multiple platforms ensuring cost-efficient user acquisition and retention.
• Leverage programmatic advertising platforms (Google Display & Video 360, The Trade Desk, etc.) to automate bidding and maximize reach.
• Run Reddit and Telegram Ads to engage crypto-native audiences and drive community growth.
• Utilize data-driven insights to track campaign performance, measure ROI, and optimize marketing efforts.
• Implement growth hacking strategies to scale acquisition, engagement, and reactivation campaigns.
• Develop and execute go-to-market strategies for new features, trading products, and promotions.
• Monitor and analyze competitor strategies to stay ahead of market trends and refine Bitunix's digital marketing efforts.
• Manage community engagement and brand reputation including Reddit, Twitter, Telegram, Discord, and YouTube.
• Ensure all campaigns comply with crypto advertising policies and local regulations.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5 years of experience in digital marketing, growth marketing, or performance marketing, preferably in crypto, fintech, or tech industries.
• Strong expertise in:
  • SEO, SEM, PPC, ASO, and programmatic advertising.
  • Google Ads, Meta Ads, Twitter Ads, TikTok Ads, Reddit Ads, Telegram Ads, and trading-related paid campaigns.
  • Affiliate and influencer marketing strategies.
  • Community engagement & content marketing.
• Hands-on experience with programmatic advertising (Google Display & Video 360, The Trade Desk, etc.).
• Strong analytical skills with experience using Google Analytics, AppsFlyer, or similar tracking tools.
• Experience in acquisition funnels, customer journey mapping, and retention strategies.
• Crypto trading, blockchain, and DeFi knowledge is a big plus.
• Self-starter with the ability to thrive in a fast-paced, high-growth startup environment.
• Excellent communication and project management skills.
• Fluency in English is required; additional languages such as Mandarin, Arabic, or Spanish are a plus.

Why Join Bitunix

• Competitive salary and performance-based bonuses.
• Remote or hybrid working flexibility.
• Flat organization structure, fast decision-making, and growth opportunities.
• Work with a talented and diverse team from around the world.
• Be a part of the exciting crypto revolution and shape the future of digital asset trading.

Join us and help drive the future of cryptocurrency trading at Bitunix!