Cafe jobs in Singapore

Shell Mobility represents the single largest customer‑facing business in the group serving more than 30Mln mobility and over 250,000 fleet customers per day through 500,000 service champions in over 44,000 sites across 70+ countries. Mobility is critical to establish Shell as the low carbon leader, with ambitions to be the no. 1 mobility and convenience retailer, with the world’s leading EV charging network and lead in business and goods mobility platform.

The Category Manager (Fresh F&B) will play a critical role in making Shell Network a food destination for drivers. This is achieved through building credible and attractive offers from Shell Café and its partners. As Shell Café is newly launched in Singapore, building the brand is one of the priorities for the next few years.

• Planning and Analysis: Set category role and fit within overall business strategy with a strong focus on positioning Shell Café as a distinctive and attractive brand in the market. Develop a category plan and establish measurable objectives for the category based on macro and consumer behaviors. Category manager is responsible for delivering category targets. Category manager is also responsible for adjusting the category strategy & tactic to meet category targets, while facilitating implementation across network.
• Financial Accountability: Category manager is accountable for analysing sales, margins, inventory and purchasing decisions in order to accurately establish and manage profitability for the category. Financial measurements may include inventory turnover, return on inventory, gross margins, sales and return on investment. Data availability may vary depending on sophistication of business model.
• Product Management: Category manager is responsible for jointly developing and rolling out the merchandising plan for stores. This will entail developing the product range and planograms for every station. Role will also drive product development initiatives that enhance Shell Café’s attractiveness and differentiation in the fresh food and beverage space.
• Supplier Management:
  • Partnering with suppliers to co‑create and launch new products that strengthen Shell Café’s brand appeal.
  • Purchase negotiations with supplier and determining the accompanying terms of trade; this includes driving and growing supplier income.
  • Putting in place supplier evaluation processes to develop and grow the supplier partnership over time.
  • Conduct regular business reviews for category performance and update leadership on key action items. Develop a continuous improvement program to drive consistent business performance.
• Marketing: Collaborate closely with the marketing team to develop and execute campaigns that elevate Shell Café’s brand visibility and desirability. Ensure all communication materials (POSMs, digital assets, in‑store branding) meet high standards and reinforce Shell Café’s identity. Work with marketing to create compelling storytelling and promotional strategies that attract and retain customers.
• Monitoring store execution: Category manager is expected to partner with sales team and support in‑store execution of customer offer, including setting up back‑end store operations and execution of tactics at store level.

• 3–5 years of relevant experience in Retail (Supermarket/Convenience store) and/or F&B sector experience, handling fresh categories (preferred).
• Experience in Category Management, Brand Development, and Marketing & Communications strategies.
• Strong understanding and grasp of retail principles of buying, assortment planning, merchandising and retail store operations.
• Experience in developing menus and food offerings (fresh or ready‑to‑eat); with strong understanding of supply chain, cold storage, and food safety standards.
• Strong communication skills, with proven stakeholder management capabilities.

You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.

• Progress as a person as we work on the energy transition together.
• Continuously grow the transferable skills you need to get ahead.
• Work at the forefront of technology, trends, and practices.
• Collaborate with experienced colleagues with unique expertise.
• Achieve your balance in a values‑led culture that encourages you to be the best version of yourself.
• Benefit from flexible working hours, and the possibility of remote/mobile working.
• Perform at your best with a competitive starting salary and annual performance related salary increase – our pay and benefits packages are considered to be among the best in the world.
• Take advantage of paid parental leave, including for non‑birthing parents.
• Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.
• Grow as you progress through diverse career opportunities in national and international teams.
• Gain access to a wide range of training and development programmes.

Shell is an international energy company that uses advanced technologies and takes an innovative approach to help build a sustainable energy future. Here in Singapore, Shell has a long history and is one of the country’s largest foreign investors. It has businesses spanning trading and marketing of liquefied natural gas; refining, trading, marketing and shipping of oil products, lubricants and chemicals; low carbon solutions; and operating a network of service stations through retailers, as well as electric vehicles charging.

Shell has a bold goal: to become one of the world’s most diverse and inclusive companies. You can get to know more about how we’re working towards that goal, click here.

We are committed to attracting a broader and more diverse pool of candidates. If this position doesn’t feel like the perfect fit for your qualifications right now, we’d still love to hear from you. Consider creating a profile in our Talent Community so we can keep you in mind for future opportunities that may align with your skills.