Brand jobs in Singapore

The role of the Global Head of Brand and Content is to lead CXC’s brand and content strategy and execution across all platforms.

This role is pivotal in shaping and stewarding a consistent and compelling brand identity, ensuring every touchpoint reflects who we are and what we stand for.

As both a strategist and storyteller, the Global Head of Brand and Content will enhance our market presence, deepen emotional connection with our audiences, and ensure our brand resonates across regions and cultures.

By building trust and recognition, driving engagement, and aligning content with commercial goals, this role plays a vital part in driving results and helping CXC win new business in a competitive global landscape.

ACCOUNTABILITY ACTIVITIES

1. Brand Strategy and Stewardship
2. Lead the development and execution of a comprehensive global brand strategy:
3. Ensure the CXC brand is consistently positioned and communicated across all markets and customer touchpoints.
4. Champion the brand vision, values, and personality internally and externally, fostering a strong, unified brand culture.
5. Guide the evolution of CXC’s brand identity to reflect our strategic priorities, market dynamics, and growth ambitions.
6. Monitor brand perception and competitive positioning globally:
7. Conduct brand health checks and stakeholder interviews to measure sentiment and recognition.
8. Benchmark against competitors to identify opportunities for differentiation and storytelling.

Content Strategy- Development

1. Craft a long-term content plan that supports CXC’s business objectives, enhancing brand visibility and customer engagement.
2. Conduct market research to understand the needs and preferences of our target audiences, aligning content with the broader brand narrative.
3. Synchronise content initiatives with marketing campaigns, product launches, and sales strategies to maximise impact.

Content Themes and Topics

1. Analyse industry trends and competitive landscapes to identify relevant and compelling content areas that build CXC’s authority.
2. Collaborate with internal stakeholders to ensure content supports brand positioning and responds to market opportunities.

Content Creation and Management

1. Oversee the creation, curation, and management of high-quality, on-brand content:
2. Lead the production of diverse content types including blog posts, whitepapers, videos, webinars, and social media.
3. Ensure that all content strengthens brand equity and resonates with our global ICP.
4. Establish and maintain editorial calendars and processes for streamlined, timely delivery.
5. Leverage global and regional partners to localise content effectively while protecting brand consistency.

Team Leadership

1. Lead a global team of content creators.
2. Manage the relationship and delegation of work with the internal and external content team.
3. Set clear performance goals, provide regular feedback, and conduct reviews.

Brand Voice and Messaging

1. Define, evolve, and maintain a consistent global brand voice and messaging framework:
2. Create and regularly update brand guidelines that reflect CXC’s identity and values.
3. Support internal teams in applying brand voice across all channels, ensuring tone and messaging are unified yet locally relevant.
4. Oversee quality control processes to uphold high standards and brand integrity across all content outputs.

Stakeholder Collaboration

1. Partner closely with marketing, sales, client services, and leadership teams to ensure brand and content strategies are fully integrated.
2. Equip sales and client-facing teams with content that supports brand storytelling, customer education, and business development.
3. Build relationships with industry influencers and thought leaders to elevate the brand through co-created content, expert panels, and events.

Performance Measurement and Optimisation

1. Implement robust metrics and dashboards to track brand and content performance across markets.
2. Use insights from analytics tools (e.g. Google Analytics, HubSpot) to refine content and brand strategies, ensuring maximum ROI.
3. Continuously test and optimise content formats, channels, and messaging to improve audience engagement and brand impact.