Social Media Specialist à Émirats arabes unis

Binance is the global blockchain company behind the worlds largest digital asset exchange by trading volume and users serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money. Are you looking to be a part of the most influential company in the blockchain industry and contribute to the cryptocurrency revolution that is changing the world.

Binance Accelerator Program is a concise fixed‑term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds leading blockchain ecosystem. Alongside your job there will also be a focus on networking and development which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP ProgramHERE.

Current university students and recent graduates.

• Manage and grow Binance MENAP social media accounts (X, Instagram, Telegram, YouTube, etc.) with a clear focus on strategic content planning, publishing and realtime engagement.
• Create and execute social media content plans and monthly content calendars across platforms.
• Localize global campaign narratives and content to resonate with the Arabic‑speaking audience, including cultural adaptation and accurate translation of copy.
• Work cross‑functionally with design, content, product marketing and KOL teams to brief and execute social‑first video and static content.
• Support in briefing processes for design and video production, including scripting, visual direction and deliverable formats.
• Provide social media coverage for Binance MENA activations and events, including live stories, reels and post‑event recaps.
• Collaborate with global teams to amplify global campaigns across MENA channels.
• Schedule and manage content publishing using social media tools (e.g., Sprout, Emplifi or native schedulers).
• Analyze performance metrics and provide actionable insights to optimize future campaigns.
• Stay plugged into the crypto space and social trends (especially Crypto Twitter, Telegram and IG).

• Currently pursuing or graduated from a Bachelor’s degree in Marketing or other relevant fields.
• Fluency in English and Arabic is required to coordinate with overseas partners and stakeholders.
• Fundamental understanding of the crypto market, ongoing trends and Binance’s product suite.
• Experience in content production, including briefing for video and design deliverables, event‑based content creation, influencer collaborations and community‑led strategies.
• Strong copywriting skills in both Arabic and English.
• Minimum at least one internship in social media, digital marketing or content creation.
• Strong sense of ownership and responsibility, resistant to stress, self‑motivated and results‑oriented.
• Remote and startup experience is a plus.

Unclear Seniority