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A leading fintech company is seeking a Head of Content Strategy to develop and execute a robust content strategy. This role will own the narrative and drive demand generation across various channels. The ideal candidate will have 8-10 years of experience in content strategy, particularly in B2B SaaS and fintech, demonstrating success in using content to generate revenue and activation. Join this fast-paced company to shape the future of financial decision-making and cash management.
Job Title : Head of Content Strategy
Job Type : Individual Contributor
Job Location: Singapore
Job Reporting: Chief Marketing Officer
We’re looking for a Head of Content Strategy to own and execute Finmo’s content strategy as a revenue lever spanning across brand, demand generation, product storytelling, and lifecycle engagement.
This is a strategic + hands-on leadership role. You will define Finmo’s narrative, build scalable content engines, and ensure content directly contributes to pipeline creation, activation, and revenue growth.
You will work closely with Growth, Product, Sales, RevOps, and external partners to translate complex financial workflows into clear, high-converting narratives for founders, CFOs, and finance teams across startups, MSMEs, and mid-market companies.
Define and own Finmo’s core narrative and messaging architecture by ICP, segment, and use case (startups, MSMEs, mid-market).
Build a full-funnel content strategy aligned to: Awareness → Acquisition → Activation → Retention → Expansion
Ensure consistent positioning across website, campaigns, product marketing, sales enablement, and thought leadership.
This role will also function as Finmo’s de-facto Product Marketing and Sales Enablement lead. You will be responsible for simplifying complex financial products into clear, outcome-led messaging that directly supports sales conversations, accelerates deal velocity, and improves activation post-signup.
Own strategy and performance across:
While agencies and internal teams support execution, you own quality, consistency, experimentation, and outcomes.
Drive self-served sign-ups and activations through high-intent content.
Build scalable content engines that convert traffic into qualified sign-ups from startups and MSMEs.
Develop high-value assets (playbooks, CFO toolkits, templates) to improve signup conversion.
Partner with performance marketing to optimise conversion rates, CAC, and funnel efficiency
Create activation-focused content that accelerates time-to-value and product adoption across cash visibility, forecasting, payments, and FX.
Use data and product signals to identify drop-offs and optimise content for ongoing usage and multi-product adoption.
Identify opportunities to position Finmo leadership as industry voices.
Build a structured podcast outreach strategy for CEO/CFO appearances.
Develop POV-led content around cash visibility, financial control, and modern CFO workflows.
Spot emerging conversations where Finmo can lead the narrative.
Finmo is not just shipping features. We are shaping how modern businesses manage cash and financial decision-making.
The Head of Content Strategy will be central to:
What We’re Looking For
Keen for a career conversation? Please submit your application here
https://smrtr.io/wZWHV
Please note that only shortlisted candidates will be notified. By submitting your application, you consent to the collection, use and disclosure of your personal data contained in this document by Finmo Tech Pte Ltd and its subsidiaries and affiliates, for assessing your career application.
At Finmo, Diversity, Equity & Inclusion powers global finance.
As a leading treasury and fintech company, we know that bold ideas come from diverse voices. That’s why we’re building a truly inclusive workplace — where every employee, contractor, client, and partner feels valued, heard, and empowered.
We embrace differences across gender, race, age, ability, orientation, background, and more — because they help us solve complex challenges and drive smarter innovation. We’re committed to removing bias, breaking down barriers, and ensuring equity at every level.
Additional Information
Location & Travel
Based in Singapore with meaningful regional travel across APAC as needed
Overseas travel expenses reimbursed per company policy
Compensation & Benefits (Summary)
Finmo offers a competitive package that typically includes:
Why join us?
Ready to steward the finances of a global fintech?
We are looking for a meticulous, highly motivated Head of Content Strategy to manage our marketing engine. If you thrive in a fast-paced environment and have a passion for "getting the basics right" while building scalable finance processes, Finmo is your next home.
Our Commitment
Finmo is an inclusive, people-first workplace that values merit and performance. We are committed to equal opportunities for all and providing a supportive environment for our team to grow and we evaluate candidates based on merit, performance, and role fit.
Note: Submissions by recruitment agencies will not be accepted unless authorized by the Head of People & Culture. Only shortlisted candidates will be contacted.
Thank you for your interest in pursuing a career with Finmo!
* O salário de referência é obtido com base em objetivos de salário para líderes de mercado de cada segmento de setor. Serve como orientação para ajudar os utilizadores Premium na avaliação de ofertas de emprego e na negociação de salários. O salário de referência não é indicado diretamente pela empresa e pode ser significativamente superior ou inferior.