Lifestyle is a leading retail destination, specialising in Beauty, Fashion, and Home products. Established in 1998, Lifestyle has consistently delivered a distinctive shopping experience, and an extensive selection of brands and products across colour cosmetics, perfumes, personal care, fashion accessories, home essentials, home fragrance and youth. With its chain of more than 160 retail stores spread across the GCC, coupled with a rapidly growing E-commerce platform, Lifestyle has established itself as an omnichannel destination-of-choice for Beauty and Fashion, serving more than 4 million customers every year.
Objective
The job holder will be responsible for implementing merchandising strategies to develop the Concept brand on e-commerce in line with the concept objectives and ensure that positioning of the brand is consistent throughout the region and new markets
Key Responsibilities
- You merchandise the site to maximise add to cart, average basket value and sales through the planning and execution of product features, promotions and cross-selling.
- Develop Business continuously by introducing new Brands and take complete ownership of onboarding the brand in the group
- You know how to present merchandise online in a way that creates visual impact and enhances the value of the offering
- You know what products to feature based on offline performance, seasonality and market trend
- You check competition and best-in-class retailers to research trends in products and pricing
- You're experienced with working with Merchandising and Marketing calendars to plan your features and events
- You work jointly with the stakeholders, coordinate promotions and develop online exclusive promotions that align with the concept and online marketing calendar
- You analyse the effectiveness of the promotions in achieving the targeted levels of sales and margins
- You assist in the creation of merchandise/ seasonal plans for the concept/ brand based on insights gained from merchandise analytics, customer preference, historical and current fashion trends
- You analyse the weekly and monthly performance VS the KPIs and present your conclusions to the online team as well as your concept
- You analyse high and low-performing products and know when to make product changes
- You complete regular competitive reviews and make recommendations based on the analysis to ensure we can maximise sales and profits
- You understand how your products must be presented online to maximise conversion, consistently Q/C the site and give feedback to the content team
- You're comfortable collaborating with various stakeholders such as inventory, planning, suppliers, etc
- You ensure effective in-season management (stock balancing, stock analysis, stock vs sales performance)
- You ensure optimum category inventory levels are maintained at the category level, keeping in mind online trading
- You ensure excess Category inventory is not maintained at the warehouses and ensure the flow of stock back to Concept/Brand
- You keep up with the latest trends in the e-commerce merchandising space
- Extend site management and collaboration
- You're great at collaborating with and supporting warehouse operations and content management teams to ensure new batches of product go online at the right time
- You are familiar with the process of mapping product codes from different inventory and warehouse management systems
- Manage collaborations with external sites to enhance the visibility of the Lifestyle brand and its products
- Align promotional campaigns with site traffic trends, optimising exposure and performance across external platforms
- Negotiate and secure online exclusive promotions and activations funded by external brands to drive engagement and sales
- Negotiate brand-sponsored advertisements to effectively increase traffic to the product catalogue and boost sales
- Lead the introduction and onboarding of new brands through various channels, including Marketplace, SORT, and outright platforms, expanding the product range and reaching new customer segments.
Key Requirements
- 5+ years of category management experience
- 5+ years of experience in building merchandising strategies on e-commerce
- Excel and PowerPoint skills
- Advanced knowledge of online retail
- Budgeting and Costing
- Consumer / Market Research Methodologies
- Local Market Retail Scenario Understanding
- Financial & Business Acumen
- Problem Solving & Decision Making
- Team Management & Leadership
- Communication and Presentation Skills
- Negotiation Skills & Networking
- Planning & Execution Abilities