Agriculture jobs in United Arab Emirates
Manager – Brand, Marketing & Communications
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Manager – Brand, Marketing & Communications
Job summary
A leading food and agriculture group in the United Arab Emirates seeks a Marketing & Communications expert to shape its brand narrative and marketing strategies. The successful candidate will lead brand governance, corporate communications, and digital marketing while overseeing stakeholder engagement and sustainability storytelling. Ideal applicants bring over 10 years of experience in relevant sectors, alongside strong leadership and strategic skills, to drive brand impact in a purpose-driven environment.
Benefits
Qualifications
- 10–15+ years of leadership experience in Brand, Marketing, and Communications.
- Proven experience managing multiple brands or portfolio structures.
- Strong understanding of GCC markets and/or export-driven businesses.
Responsibilities
- Own the strategic direction and execution of the brand and communications agenda.
- Define and manage brand architecture across all subsidiaries.
- Develop portfolio-level go-to-market strategies aligned with business goals.
Skills
At Crown Farms, we are building the future of sustainable food systems across agriculture, aquaculture, and premium food production. As our portfolio grows, so does our responsibility—to our customers, our communities, and the planet.
We are now seeking a Marketing & Communications to define, govern, and elevate our group brand narrative across a diversified portfolio of businesses. This role will ensure a single, powerful portfolio story, strong subsidiary brands, disciplined go-to-market execution, and a credible reputation with customers, partners, regulators, and the public.
You will own the strategic direction, governance, and execution of Crown Farms’ brand, marketing, and communications agenda. This is a leadership role that blends brand building, corporate reputation, ESG storytelling, and commercial performance.
- Define and manage Crown Farms’ brand architecture across all subsidiaries.
- Establish brand guidelines, tone of voice, and visual identity systems.
- Ensure consistent brand expression across all touchpoints.
- Develop portfolio-level GTM strategies aligned with business goals.
- Lead campaign planning, launches, and market entry strategies.
- Partner with commercial teams to drive demand and growth.
- Own the corporate narrative and reputation management.
- Manage media relations, press releases, crisis communications, and leadership positioning.
- Build strong relationships with external stakeholders.
- Translate sustainability initiatives into compelling, credible narratives.
- Lead ESG storytelling across internal and external channels.
- Support regulatory and investor communications where needed.
- Strengthen Crown Farms’ employer brand.
- Develop internal communications frameworks to drive engagement, alignment, and culture.
- Oversee digital platforms, content strategy, and social media.
- Track performance metrics, ROI, and campaign effectiveness.
- Use data-driven insights to optimize brand impact.
- 10–15+ years of leadership experience in Brand, Marketing, and Communications.
- Proven experience managing multiple brands or portfolio structures.
- Background in FMCG, Food & Beverage, Agriculture, Retail, or premium consumer brands.
- Strong understanding of GCC markets and/or export-driven businesses (preferred).
- Strategic thinker with hands‑on execution capability.
- Exceptional storytelling, stakeholder management, and leadership skills.
- Be part of a purpose-driven food and agriculture group.
- Shape the brand narrative of a growing, diversified portfolio.
- Work on sustainability, innovation, and future-focused food systems.
- High‑impact role with leadership visibility.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.