Yutopia is looking for a creative and driven Retail Marketing Executive to bring our in-store experiences to life, boost outlet performance, and support our exciting pop-ups, activations, and collabs!
Retail Campaigns & In-Store Experience
Plan and execute retail marketing campaigns across multiple store locations and pop-up events
Develop creative promotions, seasonal themes, and visual merchandising ideas
Roll out attractive in-store displays, signage, and point-of-sale visuals
Monitor campaign performance and adjust based on insights and foot traffic trends
Plan and create engaging content for TikTok, Instagram, and Xiao Hong Shu to promote retail campaigns, activations, and merch drops
Brainstorm fun, trend-based video ideas that align with Yutopia’s cute and Korean-inspired aesthetic
Shoot and edit short-form videos (behind-the-scenes, how-tos, product features, etc.) for social media
Manage content calendars, scheduling, and timely posting of content across platforms
Collaborate with KOLs/influencers to generate buzz around in-store events and pop-ups
Monitor social media trends and insights to optimize content for reach and engagement
Engage with comments, DMs, and community replies to grow an active online presence
Coordinate retail influencer visits and on-ground filming sessions
Retail Sales Support & Branding
Drive footfall and sales conversions through creative in-store strategies
Maintain consistency in brand image and tone across all outlets
Assist with collecting customer feedback and optimizing the retail journey
Track best-sellers, customer preferences, and suggest retail marketing improvements
Maintain sales & revenue targets of retail stores, and supporting the stores as required.
Have 1–3 years of experience in retail marketing, events, or visual merchandising
Love aesthetics, cute trends, and Korean-inspired style
Are detail-oriented and organized with strong execution skills
Are confident in brainstorming creative campaign ideas
Have great communication and enjoy working with internal teams, mall partners, and customers
Can hustle during peak periods (weekends/festive seasons) and thrive in dynamic environments
Have experience with pop-ups, lifestyle brands, or retail activations
Know how to work basic design tools like Canva, Adobe Illustrator, etc.
Can take great photos/videos or have an eye for content creation
Are familiar with retail trends in Singapore and what catches attention in-store
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.