Retail Marketing Assistant

Yutopia is looking for a creative and driven Retail Marketing Executive to bring our in-store experiences to life, boost outlet performance, and support our exciting pop-ups, activations, and collabs!

What You’ll Do:

Retail Campaigns & In-Store Experience

• Plan and execute retail marketing campaigns across multiple store locations and pop-up events

• Develop creative promotions, seasonal themes, and visual merchandising ideas

• Roll out attractive in-store displays, signage, and point-of-sale visuals

• Monitor campaign performance and adjust based on insights and foot traffic trends

Social Media Marketing & Content Creation:

• Plan and create engaging content for TikTok, Instagram, and Xiao Hong Shu to promote retail campaigns, activations, and merch drops

• Brainstorm fun, trend-based video ideas that align with Yutopia’s cute and Korean-inspired aesthetic

• Shoot and edit short-form videos (behind-the-scenes, how-tos, product features, etc.) for social media

• Manage content calendars, scheduling, and timely posting of content across platforms

• Collaborate with KOLs/influencers to generate buzz around in-store events and pop-ups

• Monitor social media trends and insights to optimize content for reach and engagement

• Engage with comments, DMs, and community replies to grow an active online presence

• Coordinate retail influencer visits and on-ground filming sessions

Retail Sales Support & Branding

• Drive footfall and sales conversions through creative in-store strategies

• Maintain consistency in brand image and tone across all outlets

• Assist with collecting customer feedback and optimizing the retail journey

• Track best-sellers, customer preferences, and suggest retail marketing improvements

• Maintain sales & revenue targets of retail stores, and supporting the stores as required.

You’re a Great Fit If You:

• Have 1–3 years of experience in retail marketing, events, or visual merchandising

• Love aesthetics, cute trends, and Korean-inspired style

• Are detail-oriented and organized with strong execution skills

• Are confident in brainstorming creative campaign ideas

• Have great communication and enjoy working with internal teams, mall partners, and customers

• Can hustle during peak periods (weekends/festive seasons) and thrive in dynamic environments

Bonus Points if You:

• Have experience with pop-ups, lifestyle brands, or retail activations

• Know how to work basic design tools like Canva, Adobe Illustrator, etc.

• Can take great photos/videos or have an eye for content creation

• Are familiar with retail trends in Singapore and what catches attention in-store