Tourism à United States

The Sales & Marketing Director at The Top Penang is responsible for leading the entire sales and marketing department to drive footfall, increase revenue across all business units (Theme Park Attractions, Dining, Skywalk, Events, Retail), and position The Top as the leading tourist destination in Penang and Malaysia. This role will oversee strategy development, campaign execution, brand growth, partnership expansion, and the full spectrum of B2C and B2B sales.

Sales Strategy & Revenue Growth:

• Develop and execute integrated annual sales strategies to achieve monthly, quarterly, and yearly revenue targets across attractions, F&B, Skywalk, events, and retail.
• Lead B2B sales efforts, including travel agents, OTAs, tour operators, schools, corporates, government bodies, and wedding/MICE planners.
• Identify and expand into new market segments (e.g., Middle Eastern tourists, China group tours, corporate clients).
• Build effective pricing and bundling strategies, with no discounting during peak periods (per company policy).

Marketing & Branding:

• Lead the development of marketing campaigns (offline & online) including digital, print, billboard, influencer, PR, and TVC to build The Top Penang’s brand.
• Supervise the execution of content, social media growth, SEO/SEM, and digital ad campaigns.
• Ensure effective brand positioning for key areas: Skywalk, Jurassic Research Center, Boutique Aquarium, Top View Restaurant, and Level 68 attractions.
• Plan and execute promotional themes, seasonal activities, and signature events (e.g., New Year's Eve Fireworks, Tower Run, CSR Campaigns).

Team Leadership & Cross-Functional Collaboration:

• Lead a sales and marketing team including digital marketers, designers, sales managers, and event planners.
• Collaborate with operations, F&B, finance, and customer service teams to align marketing and sales strategies with service delivery.
• Create KPIs and review weekly/monthly team performance, adjusting plans as needed.

Business Intelligence & Reporting:

• Develop and maintain dashboards to track ROI of marketing spends, visitor footfalls, per-capita spending, and conversion rates.
• Present performance reviews and forecast reports to the Group GM and AGM.
• Monitor market trends, competitor benchmarks, and consumer insights to adjust positioning and strategy.

Events, MICE, and Banquets:

• Lead and grow MICE and banquet sales for corporate functions, weddings, and large-scale events.
• Plan and market in-house events such as festivals, themed parties, and seasonal attractions.
• Develop packages and work with operational teams to ensure world-class delivery.

Partnerships & Sponsorships:

• Cultivate brand collaborations, sponsorship deals, and partnerships with airlines, hotels, media, and travel industry leaders.
• Work with key partners, tourism boards, and hospitality groups to co-market The Top.

• Monthly footfall targets
• Revenue growth across each business unit
• B2B contract signings and repeat clients
• ROI on marketing campaigns
• Social media engagement and follower growth
• Event sales and participation
• Conversion of Skywalk visitors to F&B customers
• International tourist traffic growth

Qualifications:

• Bachelor’s Degree or higher in Marketing, Business Administration, Tourism Management, or related field.
• Minimum 10 years of experience in sales and marketing, with at least 5 in a leadership role in tourism, attractions, hospitality, or F&B.
• Strong knowledge of B2B and B2C sales, destination marketing, digital strategy, and branding.
• Experience in managing large campaigns and events.

Skills:

• Leadership and team management
• Strong negotiation and communication skills
• Digital marketing and analytics
• Budget and performance tracking
• Creative and strategic thinking
• Strong network in the tourism, corporate, and media sectors