Assistant Manager, Revenue & Hotel Marketing

Job Responsibilities

• OTA Listing Management & Optimization
• Ensure all property listings are complete with high-quality content: descriptions, photos, amenities, and competitive policies.
• Monitor and improve listing health (ranking, reviews and response rate).
• Leverage OTA tools such as promotions, boost features, and limited-time deals to improve visibility.
• Continuously A/B test listing titles, images, and descriptions to increase click-through and conversion rates.

Occupancy & Revenue Maximization through Pricing & Upselling

• Use dynamic pricing tools and manual strategies to adjust rates based on seasonality, demand, competition, and events.
• Monitor key metrics like RevPAR (Revenue Per Available Room), ADR (Average Daily Rate), and Occupancy Rate.
• Collaborate with front-line teams to implement guest upselling strategies (e.g., late checkouts, transport, special packages).

Direct Booking & Corporate Booking Optimization

• Respond to booking inquiries quickly and professionally via website, WhatsApp, social media, or email.
• Develop promotional campaigns and loyalty programs to encourage repeat and direct bookings.
• Work with B2B partners to secure long-term or group stays.
• Track conversion rates of inquiries to bookings and optimize response SOPs accordingly.

Channel & System Integration Management

• Oversee the synchronization between PMS (Property Management System), Channel Manager, CRM, and OTA platforms to avoid double bookings and errors.
• Coordinate with tech team/vendors to solve integration issues or improve system flow.
• Ensure rates, availability, and content are updated in real-time across platforms.

Implement & Execute Upselling Strategies for Additional Revenue

• Design upsell options.
• Create SOPs or scripts for staff to offer these upgrades at appropriate touchpoints (during inquiry, confirmation, pre-arrival, or check-in).
• Track conversion rates of upselling offers and fine-tune offerings based on performance.

Setting Timetable for Marketing Team & Standby Duty for OTA/System Matters

• Coordinate a roster among marketing or operations team members for weekend/holiday OTA monitoring.
• Set a calendar for weekly or monthly campaigns (e.g., flash sales, festive promos).
• Ensure someone is always assigned to resolve time-sensitive OTA/system issues (price mismatches, booking failures).

Any Other Tasks Assigned by Management

• Support in digital marketing, competitive benchmarking, partner onboarding, training new joiners, etc.

Minimum Requirements

• Minimum 2–3 years of experience in revenue management, OTA optimization, or e-commerce sales (hospitality/tourism industry preferred).
• Solid knowledge of OTA backend tools (Airbnb Pro tools, Booking.com Extranet, Agoda YCS, etc.).
• Familiar with PMS and channel manager systems (e.g., SiteMinder, Cloudbeds, STAAH, etc.).
• Strong analytical skills – able to work with numbers, reports, trends.
• Proficiency in Google Sheets/Excel, data tracking dashboards, and reporting tools.
• Comfortable working with automation tools and integrations.