puestos de Marketing en México

• Boldr is the first global B-Corp dedicated to delivering world-class Client experiences while creating access to dignified, meaningful work in communities around the world.
• We are a global team united by our desire to connect diverse people with common values for boldr impact.
• We employ just over a thousand team members across five countries and we want to employ over 5,000 people by 2027, if not sooner.

• Meaningful connections start with AUTHENTICITY
• We do our best work by being CURIOUS
• We grow by remaining DYNAMIC
• Our success combines AMBITIOUS VISION with OPERATIONAL EXCELLENCE
• At the heart of great partnerships, we’ll always find EMPATHY

A Marketing Specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data, and targeting specific customer demographics. A marketing specialist should be a competent professional who is able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles, and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.

We are currently looking for impact-driven individuals who are passionate about helping Boldr grow and achieve our Purpose. We expect our team to become our ultimate partners in success by always giving 110% in everything, sharing their talents and quirks, and championing our core values: Curious, dynamic, and authentic.

• Leverage data analytics to assess the performance of marketing campaigns and provide actionable insights. Use this data to support decision-making within the marketing team and to align marketing activities with broader revenue objectives.
• Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy.
• Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels.
• Assist in the execution of marketing plans to reach audiences through targeted channels.
• Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs.
• Assist marketing manager in the development and execution of campaigns, including content creation, new product launches, social media, upselling, cross-selling, and sales enablement.
• Assist marketing managers in managing integrated marketing campaigns across offline and online tactics.
• Provide recommendations for future strategic initiatives through competitive and financial analysis.
• Conduct market research to find answers about consumer requirements, habits, and trends.
• Translate complex data and analytical models into insights that can be used to develop marketing strategies.
• Brainstorm and develop ideas for creative marketing campaigns.
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.).
• Planned and executed initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.).
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Liaise with all concerned parties to guarantee adequate planning, execution, and monitoring of marketing activities.
• Stay up to date with Market and online trends relevant to the brand to ensure campaigns and promotions are relevant within each market.
• Maintain awareness of best practice marketing techniques/tools to achieve successful campaigns and promotions.

YOU ARE…

• Curious and authentic, just like us! #beboldr
• A critical thinker with an eye for even the most minute of details.
• Passionate about the client experience.
• Strategic thinker who can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience.

YOU HAVE…

• Previous working experience as a Marketing Specialist for 4 years.
• Bachelor's Degree in marketing, communications, or a similar relevant field.
• In-depth knowledge of traditional and digital marketing and market research methods.
• Applicable knowledge of marketing data analytics and tools.
• Hands-on experience with marketing software (Adobe Creative Suite & CRM (HubSpot is preferred)) and applications (Google Analytics, Social media business account management, Graphic design software is a plus - Adobe, Canva, etc.).
• Outstanding communication, interpersonal, and presentation skills.
• Excellent organizational and time management skills.

• Law Benefits
• Private Health Insurance
• Paid Time Off
• Training
• Life insurance
• Mental Health Support
• Learning and Development Programs