Jobs at General Motors in Mexico

We are looking for aSenior Brand Lead to join our team and act as a truebrand owner. This role requires someone with strong strategic judgment, hands-on execution capability, and the confidence to lead complex brand initiatives independently.

The ideal candidate has already led multiple brand campaigns end-to-end, is comfortable working with data, and can manage cross-functional teams and agencies with minimal supervision.

• Lead brand campaignsend-to-end: strategic brief, creative development, execution, tracking, and post-campaign analysis.
• Translate business objectives into clear brand and communication strategies.
• Ensure brand consistency across all touchpoints.

• Analyze brand, consumer, and performance data to identify insights and growth opportunities.
• Track and report on key brand and campaign KPIs.
• Turn data into clear recommendations and action plans.

• Lead and coordinate external agencies.
• Partner with internal teams such as Sales, Product and Performance.
• Manage complex timelines, multiple projects, and shifting priorities.

• Act as a strategic sparring partner to the rest of the team.
• Have contact with Chevrolet´s global team.
• Support annual brand planning, launches, and key growth initiatives.
• Take ownership of strategic projects and represent the brand when needed.

• 5+ years of experience in Brand Marketing, Brand Strategy, or similar roles.
• Proven experience leadingend-to-end brand campaigns.
• Experience working with agencies and cross-functional teams.
• FMCG, automotive, retail, or similar industries preferred.

• Strong strategic thinking combined with excellent execution skills.
• High comfort level with data analysis and insight-driven decision making.
• Excellent project management and prioritization skills.
• Clear, confident communicator with strong stakeholder management.
• Ability to influence without formal authority.

• This role requires autonomy, judgment, and accountability.
• The candidate should be capable of operating as a brand owner when required.
• Prior experience making trade-offs and navigating ambiguity is expected.

Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.