Senior Marketing Manager

Change Hospitality; Greater London; On-site; GBP 100,000 - 125,000; Full time

Job summary

An established industry player is seeking a creative and strategic Senior Marketing Manager to lead marketing efforts for their event spaces. This role is pivotal in driving both B2B and B2C marketing strategies to boost ticket sales and event bookings. The position offers a fresh challenge in a dynamic environment, allowing you to make a significant impact. With responsibilities ranging from developing marketing strategies to managing campaigns and analyzing performance data, this role promises to be both engaging and rewarding. If you're passionate about live events and audience engagement, this opportunity is perfect for you.

Qualifications

• Significant experience in a senior marketing role, preferably in events or hospitality.
• Strong digital marketing, PPC, SEO, and analytics expertise.

Responsibilities

• Develop and execute marketing strategies to grow event attendance and bookings.
• Lead audience development and refine engagement tactics.

Skills

B2B Marketing

B2C Marketing

Digital Marketing

PPC

SEO

Analytics

Copywriting

Brand Management

Leadership

Campaign Execution

Job description

This range is provided by Change Hospitality. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

My client is seeking a creative and strategic Senior Marketing Manager to lead the marketing efforts for their event spaces. Hosting a diverse range of live events, from music and comedy to private and corporate functions, this role will drive both B2B and B2C marketing strategies to increase ticket sales, event bookings, and brand awareness.

This position is ideal for a Senior Marketing Manager looking for a fresh challenge. It offers the opportunity to make a significant impact within a dynamic and fast-paced environment.

KEY RESPONSIBILITIES

• Develop and execute marketing strategies to grow both public event attendance and private event bookings.
• Lead audience development, refining segmentation and engagement tactics.
• Guide the marketing team to achieve business goals and oversee budget management.
• Monitor market trends and audience behaviour to inform strategy.

Campaign Management:

• Plan and deliver targeted multi-channel campaigns to drive sales and venue bookings.
• Develop B2B campaigns showcasing the venues as prime event locations.
• Ensure marketing efforts align with key revenue goals and brand positioning.

Data & Reporting:

• Track and analyse key performance indicators, providing regular updates and insights.
• Adjust strategies based on data to optimize campaign success.
• Lead, mentor, and develop the marketing team to foster creativity and performance.
• Manage relationships with external agencies to deliver high-quality campaigns.
• Oversee workflow improvements and ensure cross-departmental alignment.
• Work closely with programming, sales, and other teams to ensure cohesive marketing efforts.
• Maintain brand consistency across all marketing materials and campaigns.

PERSON SPECIFICATION

• Significant experience in a senior marketing role, preferably in events, entertainment, or hospitality.
• Proven track record in both B2B and B2C marketing, driving ticket sales and event bookings.
• Strong digital marketing, PPC, SEO, and analytics expertise.
• Excellent copywriting, brand management, and campaign execution skills.
• Leadership experience with a collaborative and strategic mindset.
• Adaptable and creative, with a passion for live events and audience engagement.

Apply Now!!

We are proud to be an equal opportunities employer. Change Hospitality is committed to fostering a diverse, equitable, and inclusive workplace. We welcome applications from individuals of all backgrounds and experiences, and we strive to ensure that every employee feels valued, respected, and supported. We believe that a diverse workforce strengthens our organisation and enhances our ability to deliver excellence.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Management
• Industries: Events Services and Entertainment Providers