Senior Business Planning Manager - Digital Commerce

Polo Ralph Lauren; London; On-site; USD 80,000 - 135,000; Full time

Job summary

An established industry player is seeking a Senior Business Planning Manager to lead forecasting and strategic planning for their Digital Commerce team. This role involves analyzing key performance indicators and collaborating with cross-functional teams to drive growth across EMEA and LATAM markets. The ideal candidate will possess strong analytical and communication skills, with a deep understanding of e-commerce metrics. Join a dynamic team that fosters inclusion and innovation, where your insights will directly impact business outcomes and shape the future of digital commerce.

Qualifications

• Proven experience in e-commerce strategic planning and KPI analysis.
• Strong analytical and numerical skills to drive business decisions.

Responsibilities

• Own revenue forecasting for DTC EMEA across all digital channels.
• Lead compelling business presentations and storytelling with data.
• Manage the Business Planning Team for high performance and accuracy.

Skills

Problem Solving

Analytical Skills

Communication Skills

Influencing Skills

Understanding of Digital KPIs

Job description

Senior Business Planning Manager - Digital Commerce

Join to apply for the Senior Business Planning Manager - Digital Commerce role at Ralph Lauren.

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

As a Senior Planning Manager in the DTC Business Planning team, you will own the forecasting of key KPIs across our EMEA & LATAM Digital Commerce business. You will have worked through multiple e-commerce strategic planning cycles including analysis, planning, reporting and presenting to senior stakeholders in the business.

• Owner for revenue forecasting process from daily to long range plans across all Digital Channels for DTC EMEA.
• Excellent understanding of business and ecommerce KPI relationships with the ability to plan; Sales & GM, Traffic & Conversion, AOV & AUR, Return rates, Discount rates.
• Work cross functionally with Stakeholders in the Digital Commerce Team namely Analytics & Marketing.
• Work with Digital Commerce Planning & Analytics Lead to drive Digital Commerce KPI and growth at a strategic level.
• Play a leading role in the DTC Business Planning Team supporting total DTC forecasting, planning & trading output & communication, team onboarding & development.
• Work with Leads and Senior Managers in the DTC environment to understand omnichannel mindset, answer questions & challenge assumptions.
• Manage the RLE Business Planning Team to deliver high performance & accuracy across the board.
• Lead high level, compelling business presentations, storytelling with data.
• Own commercial decisions across digital trade and business development opportunities.

Experience, Skills & Knowledge:

• Excellent problem solving, analytical and numerical skills.
• Excellent communication and influencing skills.
• Excellent knowledge of digital KPIs from Customer Behavioural metrics to Marketing performance.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Business Development and Sales

Industries

Retail Apparel and Fashion